Page 28 - July/August 2019

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Cotton USA reveals the latest

innovations in U.S. cotton

apparel at Première Vision

Find out WHAT’S NEW IN COTTON™ and how He added, “We are dedicated to offering industry
innovations with U.S. cotton can benefit your innovations that help our partners rise to meet
business at the COTTON USA booth in Hall 6, E63 growing customer expectations and build business
at Première Vision in Paris, France, happening on opportunities. From new performance materials to
September 17-19, 2019. COTTON USA is featuring origin tracing technology, we are excited to return
the latest innovations in smart fashion that are to Première Vision to showcase the strongest
impacting the textile industry. advancements across the industry and how they
can be integrated with U.S. cotton.”
Mr Bruce Atherley, CCI Executive Director said,
“U.S. cotton’s quality and sustainability combined Visitors to the booth are reviewing how becoming a
with innovative technologies provide the textile COTTON USA™ licensee can benefit business.
industry with even more business-boosting Quantitative consumer research proves the
opportunities. At COTTON USA, we aim to inspire COTTON USA™ Mark is of high value to
the textile industry with new ideas, technologies consumers and can drive both preference and
and opportunities that propel businesses forward.” higher prices.

July/August 2019