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Datacolor and Archroma partner to make

the Archroma ‘Color Atlas’ library system

James Heal launch microsite dedicated to

testing performance and technical textiles

The global market leader of precision textile testing offer maximum endurance, comfort, and protection.
Archroma announced that the soon-to-be 5’760 color cotton poplin, almost the double compared to similar instruments and test materials, James Heal, has - Bedding and mattresses: include materials and
references of its Color Atlas library are made tools available to textile and fashion specialists. developed a new microsite to showcase its range of products that are normally used on top of a mattress,
available within its ‘Datacolor TOOLS’ platform, an Technical support is available to designer, Performance Testing instruments, whilst also provid- such as mattress covers, sheets, blankets, quilts and
easy-to-use color quality control application for manufacturers, as well as brands and retailers, ing useful resources - such as articles, videos and pillows.
industries where color accuracy is a critical through Archroma’s global offices - for every single guides - on how to test performance textiles. - PPE: includes garments and face/body coverings
component of overall product quality. color from its selection to its implementation in used in a range of sectors.
production. Engineered color standards empowered The microsite was developed separately to the main - Medical textiles: encompasses medical and
Datacolor® provides color management solutions by NFC technology are also available for all colors company website because, says PPT Group Market- hygiene applications.
that empower customers to make objective, and reproducible in production. ing Manager, Jenny Montgomery “As a design and - Tents & awnings: from domestic camping trips, to
cost-effective and smart color decisions, in innovation leader in textile testing, it’s important for marquees, and even military-grade tents and tempo-
applications such as textile & apparel, paint & Archroma also just launched a similar tool with 1,440 us to make information regarding our instruments rary shelters.
coatings, plastics, photography, design and many colors on polyester. Both libraries will be available in and information resources easily accessible for our
others. The perfect integration of its instruments and the ‘Datacolor TOOLS’ platform for color searching. current and prospective customers. We decided to Why performance testing is important
software help formulate, measure, control and develop something outside of our primary website, to Continuous innovation and consumer demand in the
communicate color, and its state-of-the-art algorithms Each color from the Color Atlas by Archroma® is focus on this niche area of textile testing, and add sectors mentioned above, is driving the need for
reproduce color on materials and displays. That is available for purchase from Archroma as an value through an intuitive interface and personalised textile testing more than ever, and testing during
where the Color Atlas by Archroma® will considerably ‘Engineered Color Standard’, precise digital data and content, providing an easier way to learn about development enables manufacturers and brands to
benefit to the users of Datacolor solutions. access to global dyeing technical support. performance testing; why it’s needed, and to browse better understand the capabilities of the fabric to
information based on specific applications.” inform their R&D and design decisions.
The Color Atlas was launched in 2016 to provide With that, the brands, designers and mills using the Compared with mainstream fashion garments,
fashion designers and stylists with off-the-shelf color ‘Datacolor TOOLS’ platform will have at their disposal The testing equipment manufacturer says the new performance fabrics have technical or functional
inspiration that can be implemented in production the ability to search the 5’760 colors of the Color microsite will provide the most accurate, up-to-date benefits, for comfort and/or safety. The rise in perfor-
with just a few clicks. Atlas by Archroma®, to quickly find colors for their information and share knowledge and expertise in mance fabrics means there is a need for new and
seasonal color palettes. the field of performance testing, across a wide improved technology for testing, because the
The Color Atlas continues to evolve in line with spectrum of applications, including: functionality of performance wear and technical
Archroma’s commitment to sustainability through “With this collaboration between Datacolor and - Sportswear and Activewear: clothing and footwear textiles must be qualified by evidence.
innovation. The company describes it as “The Archroma, we bring the best two worlds: the software worn for sport or exercise.
Archroma Way to a sustainable world: safe, efficient, capability of the ‘Datacolor TOOLS’ platform - Outdoor wear: includes garments that require a The James Heal Performance Testing range has
enhanced, it’s our nature”. All color references combined with the color inspiration and executable comfort/safety benefit. been built for a range of applications including
available in the Color Atlas have been formulated accuracy of the 5’760 colors available in Color Atlas - Nonwovens: from disposable consumer products moisture management, dry rate testing, water
with products that comply with leading international by Archroma®”, explains Lisa Beck, Product such as wipes and sanitary products, to medical repellency and wet abrasion. James Heal emphasis-
eco-standards, and can be selected based on the Manager at Datacolor. “It’s a match made in heaven gowns, face masks, home decor, clothing and es that their textiles performance testing instruments
desired sustainability profile. for those textile and fashion designers looking to construction supplies. are designed to give confidence in their results,
expand their color horizon and accelerate their speed - Military apparel: textiles for military uniforms must whether you are a manufacturer, retailer, or brand.
The Color Atlas contains 4’320 colors applicable on to market”.

July/August 2021 July/August 2021