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Terylene Clean

becomes the first

Product of ICI Pakistan Ltd
traceable and

sustainable 100%

Recycled Polyester Online Participant from Europe in the Cermoney The Ceremony participants

Staple Fibre brand of

Pakistan

fibre to the finished good and is GRS, OEKO-TEX with FibreTrace to embed its patented tracer technol-
and Ecoflower certified. To date, the brand has ogy which can be instantly tested at any stage of the
recycled more than 250 million PET bottles and value chain through a Bluetooth scanner. FibreTrace®
saved carbon dioxide emissions that are equivalent is an advanced transparency technology business,
to plantation of more than 200,000 trees. By May combining physical and digital traceability with the
2022, Terylene Clean will have an additional capacity power of authentication. It provides brands and retailers
bringing the total recycled PET bottles to 1.2 Billion with true custody of supply, the ability to quantify and
per annum. audit fibre content, and access primary impact data for
natural and man-made solutions.
Nauman Shahid Afzal. Vice President. ICI Pakistan Ltd Rizwan Afzal Chaudhry. Commercial Manager. ICI Pakistan Ltd During the ceremony, the audience were apprised
about the recent 18-month long study that has sent The ceremony had senior management representa-
On 24th February 2022, a signing ceremony was held technologies. Six years ago, Terylene envisioned a shockwaves across the global RPET industry. An tion from FibreTrace, ICI Pakistan Limited, WWF
at ICI Polyester Manufacturing site located in four tier strategy (Sustainability, Health & Hygiene, article named “Net closes on rPET fraud as testing Pakistan, and Consulting Services International. The
Sheikhupura to celebrate the partnership between Traceability and Versatility) to align itself with the market expands” dated 3rd February 2022 and media partners were TEXtalks International and The
FibreTrace and Terylene Clean. With this partnership, future needs of the textile world. published online in “Apparel Insider” has shed light Pakistan Textile Journal. The session was able to
Terylene Clean has become the first traceable and on the fact that two-thirds of textile products claiming bring in all the stakeholders together that are working
sustainable 100% RPET Fibre brand of Pakistan. Under its sustainability theme, its core product to be produced from recycled polyester were found to establish an eco-system to promote traceable
remains “Terylene Clean”, which allows the textile to be fraudulent. Thus, transparency has become a RPET from Pakistan.
ICI Polyester Business takes pride in the fact that it downstream industry to seamlessly shift its produc- license to operate as question arises that brands that
introduced Polyester Staple Fibre to the world tion on recycled content to fulfil orders of leading are promoting sustainability, are they getting it? For more information on Terylene Clean, download
through its brand, Terylene in 1941. Terylene contin- sustainable textile brands. Now, it also provides the Terylene App or email ICI at
ues to take lead in the most innovative and unique complete, end-to-end traceability from the raw rPET Under this mission, Terylene Clean has joined hands market.research@ici.com.pk

March/April 2022 March/April 2022