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fabric. Does or doesn't it meet the very strict quality machines without compromising on quality. This is
requirements of the technical markets for which it is something Picanol is now proud to bring to the
designed? For Picanol too, this is the starting point technical market.
and the ultimate criterion for all their machines and
services. Picanol do not question this goal. Picanol Principle #5 - Technical should not mean unafford-
Pushing technical weaving forward do question the way to achieve it. able.
Gone are the days that just being in the technical
Principle #2 - Nobody wants to be stuck in a fading market allowed you to ask unreasonable prices. You
Impossible? Not anymore. niche market. cannot charge your customers anything you want, so
neither should your suppliers.
There are thousands of different kinds of technical
fabrics, and nobody can weave them all. So working
"Why change?" That's why Picanol say: "Let's grow together!" in the technical market, almost by definition, means Again, Picanol background in the mainstream
"It's not possible." Impossible, you say? working in a niche market, and there is nothing wrong weaving market has taught them how to handle price
"We've always done it this way." Not anymore. with that. On the contrary, it can be quite profitable. competitiveness. Picanol is not afraid of it. And again,
Picanol system of modularity allows to offer a
That's how ideas are killed off before they are even Impossible? Not anymore. But nowadays, technological progress is getting technically equivalent solution at a very competitive
born. This is the Picanol motto as it bring our machines, faster and faster. Since technical weaving is at the price, compared to a traditional made-to-measure
That's how people are discouraged from trying new service and solutions to the technical weaving forefront of this, markets are changing much more solution.
things. market. Picanol believe that if you want to achieve the quickly. And the last thing you want is to be stuck in a
That's what stops markets from evolving and impossible, you first have to imagine the impossible. fading niche when the market changes and you are Principle #6 - Customer service excellence to match
innovating. unable to follow. This is where our mainstream the technical quality.
In many markets, real breakthroughs do not come versatility proves its value. Many premium markets offer premium service,
The market for technical weaving machines is like from the traditional players. This is because they compared to their mainstream counterparts. This
that. believe in the old approach: “We’ve always done it Principle #3 - Versatility through modularity. seems, strangely, not to be the case in the technical
Where we hear things like “For our customers, speed this way.” Picanol take a fresh look and come up with Technical fabrics have to meet very specific weaving market, where weavers do not enjoy the
is of lesser importance.” alternative solutions. Picanol have an open mind. requirements. In order to create machines that can speed and quality of service that have become
Or “Only very bespoke technical solutions can meet weave them, it seems completely logical to start from standard in the mainstream weaving market.
the hyper-specialist needs of our customers.” Picanol have a strong foothold in technical weaving, those requirements and build a machine around
Or even “Our customers are specialized, they don't but Picanol come from the mainstream weaving them. That way you can guarantee perfect delivery of Picanol has grown up in the mainstream markets,
need flexible machines. background. And Picanol is convinced that technical a perfect fabric. However, this comes with a price. and so Picanol is used to providing excellent
weaving and mainstream weaving can learn a lot Literally, of course, but also in terms of market customer service as a basic necessity for
Picanol Technical, don’t believe this. from each other. flexibility. competitiveness. Simply said, they try harder.
Picanol don't believe that anybody, no matter how
specialized, wants to be locked into a niche market. This may sound like heresy, but Picanol believe it to Picanol’s way to achieve this versatility is to start from Also, Picanol system of modularity allows to have
Picanol believe that everybody can grow through be true. Of course, mainstream weaving has always a common base and then create specific modules to more technical people able to handle your machine,
flexibility. Picanol believe that in every market, faster benefitted from developments in the technical meet specific technical requirements. Modularity and a better spare parts service level in all the
is better. markets, just like mainstream cars use technologies allows Picanol machines to quickly adapt to important weaving markets than any competitor. This
derived from Formula One. But the mainstream changing requirements. This means that not only is way, Picanol can react quickly and decisively to any
That’s why Picanol is going to make the impossible market’s attention to aspects like speed, costs and your original investment lower, but you also benefit problem you might encounter, and you’ll be up and
possible. customer service is relevant to the technical market from it longer. running again much faster.
too. Or at least, it should be, and hasn’t been enough
High tech with high speed. Impossible? Not anymore. in the past, Picanol feel. Principle #4 - Speed is everybody’s business. Let’s grow together
High spec with flexibility and modularity. Impossible? Anyway, Picanol's selling volume in the mainstream Who can honestly say speed is not important to their Picanol believe in win-win situations. Especially in the
Not anymore. market allows them to invest in world-class business? Is there any market left in the world that technical market, delivering the very specific solution
World-class technology with world-class customer manufacturing and in technological advances that has not seen dramatic increases in speed of for your very specific problem requires working
service, worldwide. Impossible? Not anymore. are also relevant for the technical market. operation, along with expectations of fast delivery? together. And this cannot be achieved unless both
Meeting the highest technical standards, yet very Why should the technical weaving market be any parties can win.
competitively priced compared to the market Here is Picanol’s view of the technical weaving different?
equivalent. Impossible? Not anymore. market, in 6 principles. Picanol is convinced the whole technical market can
Traditionally, the focus on technical output quality grow through versatility, good service and speed.
You get the idea: Picanol aim to grow in the technical Principle #1 - Technical quality is number one priority. has sidelined the importance of speed of weaving. And so can you. It all starts with a mindset that is
market. But above all, Picanol want you to grow, Let’s start with the main principle, which Picanol do But why should you have to choose? open for alternative solutions. Picanol is ready for
through versatility, speed, good service, and not challenge. In the technical weaving market, growth. Do you want to grow with Picanol?
reliability. everything starts and ends with the quality of the final Picanol has always been known for the speed of its