Page 18 - May-June-2018

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Over 1400 brands at Denim

Première Vision captivated by a

new fashion and business concept

Contemporary Denim

For contemporary denim and creative fashion the United Kingdom, Turkey, Spain Germany and the
markets Denim Première Vision introduced Netherlands including ADIDAS, BURBERRY,
semi-itinerant format at the Parc Floral in Paris. CHANEL, DIOR, H&M, MARKS AND SPENCER,
Denim Première Vision set a brand-new informative ZARA, HUGO BOSS, CHLOE and several more.
and forward-looking trend decoding, strengthened
discussions around issues of eco-responsibility in the Initiatives at the event included a selective offer, a
sector, a new and more efficient look and lay-out, and new fashion forum that resituates materials and
finally a program of seminars and workshops filled creativity at the heart of the show, an unprecedented
with visitors. and inspiring collaboration with designer Lutz Huelle,
a much-appreciated space dedicated to responsible
Trade visitors comprising luxury fashion brands, innovations, forward-looking and complementary
designers, jeans-wear leaders and pure web players fashion seminars that were eagerly attended and a
were prevailed upon by this roving show. Attendance new socio-cultural conference on the future
was 78% European, led by France followed by Italy, challenges of denim.

May/June 2018