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“It’s been a little more than a year since we rst
introduced WHAT’S NEW IN COTTON™. Since then, we’ve
had the opportunity to showcase some of the most
exciting new innovations in the industry. We’re looking
forward to returning to Heimtextil to demonstrate more
of what’s possible with the help of U.S. cotton.”

Bruce Atherley
Executive Director, CCI

COTTON USA will show the global home textile industry WHAT’S NEW IN
WHAT’S NEW IN booth in Hall 12.0 / Stand C 71 at Heimtextil in Frankfurt, Germany, from 8-11
COTTON™, including new innovative technologies to drive sales growth, at its
January 2019.
™
COTTON research proves is of high value to consumers and can drive both preference
COTTON USA invites attendees to visit the booth to learn about its
collaboration with leading brands and retailers around the world, as well as
how to license the COTTON USA™ Mark, which quantitative consumer

and higher prices.

Additionally, COTTON USA will highlight U.S. cotton’s sustainability, quality,

COTTON USA to transparency and premium value, as well as the findings of current market and
consumer studies and its ongoing Sourcing Programs that match U.S. cotton
buyers and suppliers throughout the supply chain.

present innovations “Innovation is at the heart of everything we do,” Atherley said. “As we begin our
second year, expect to see more of the creative solutions consumers and
retailers have been looking for. We will continue to share new technologies and
opportunities that help our partners move their business forward, and it starts
in home goods at with U.S. cotton.”

Heimtextil

November/December 2018 November/December 2018