Page 28 - November/December-2019

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Feels so right
In the current market where sustainability has
become a buzz word, there is one organization which
had been innovating and implementing some of the
most advanced processes in sustainable manufac-
turing before the word was even known in the
industry. Lenzing AG, the Austrian multinational firm
has come a long way since its inception 80 years ago
to being a powerhouse of environment friendly
November/December 2019
textile solutions.
With TENCEL™, its flagship brand, the group has
been providing solutions for performance, aesthetics
and sustainability to all major brands across the
globe.
TENCEL™ is Lenzing's flagship brand for textiles.
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long-lasting natural comfort and pure living absorbs moisture more than cotton. This supports
“In recent times, the home segment has seen a environments. TENCEL™ Lyocell and Modal fibers the body’s natural thermal regulating mechanism,
keeping your skin feeling pleasantly warm and dry for
are naturally gentle on your skin with an exquisitely soft
rising trend towards incorporating eco-friendly touch, enhancing your quality of sleep and home life. a comfortable night’s sleep.
ingredients with high comfort and luxury features Currently these fibers are used by some of the major • Color Retntion
to offer the most innovative products to manufacturers and brands of the world like Pottery Color pigments are deeply embedded into TENCEL™
consumers. While this trend has been present in Barn, Ikea, Akemi, Hefel, Dream on, Atlas to name a Modal fibers, which retain long-lasting color vibrancy
more than conventional dyed fibers, and are less
few. It has made its way in all end applications of
European and American countries, it is now also Home segment. prone to fade even after repeated washing. Towels
Avinash Mane . Commercial Head Bedding: Bed linens, bed mattresses & filled color brilliance, making them shine perceptibly more
made of TENCEL™ Modal fibers retain outstanding
becoming noticeable in Asian countries as well”.
products
vibrantly than cotton towels.
With an exquisitely silky handfeel and natural sheen,
• Long-lasting Softness
luxurious bed linens containing TENCEL™ Lyocell
South Asia . Lenzing AG
fibers produced by Micro technology gently envelop
your body, enhancing your quality of sleep. TENCEL Exhibiting high flexibility, TENCEL™ Modal
wood-based finer fibers offer textile a long-lasting
™ Lyocell fibers exhibit a smooth surface area, quality of exquisite softness. Due to fuiber’s sleek
ensuring natural comfort for sensitive skin. cross section, TENCEL™ Modal fibers enhance the
Used for a variety of highly specialized applications, fibers is the ability to enhance breathability. The soft touch of fabrics even after repeated washing.
the benefits of TENCEL™ fibers can be discerned smooth fiber surface absorbs and releases moisture Compared to other filling materials for duvets, such
instantly: Soft to the skin, smooth to the touch, efficiently therefore supports the body’s natural as cotton, TENCEL™ Lyocell cellulose fibers absorb Measurements and hand evalutions of softness show
luxurious in shine and flow—they caress the senses. thermal regulation. moisture more efficiently to help your body feel that TENCEL™ Modal fibers are twice as soft as
And convince minds with their exceptional capacity pleasantly cool and dry for a comfortable night’s sleep. cotton. The softness of TENCEL™ Modal fibers lasts
for thermal regulation and moisture absorption. longer and is able to withstand repeated wash and
Show your true colors with TENCEL™
Impressively vibrant colors that don’t fade over time: Interiors: Carpets & Upholstery dry cycles compared to cotton.
Naturally smooth Naturally soft to the touch, TENCEL™ Lyocell fibers
It’s easy to identify TENCEL™ fibers: You just need to That’s a piece of cake with TENCEL™ fibers. The keep your living spaces pleasantly comfortable. • Sustainable production of Lyocell Fibers
discern their exceptional, naturally soft, and smooth smooth surface of TENCEL™ Lyocell fibers allows Displaying a luxurious sheen and silky surface, TENCEL™ Lyocell fibers have gained a
feel. With our Eco Soft technology, fabrics create a color dyes to penetrate deeply into the fiber structure, TENCEL™ Lyocell fibers make carpets and commendable reputation for their environmentally
pleasant, almost soothing cool feeling on the skin resulting in impressive color brilliance. The possibility upholstery shine radiantly with vibrant colors. responsible, closed loop production process, which
contributed by the special attributes of TENCEL™ fibers. to dye our TENCEL™ Modal fibers during the fiber transforms wood pulp into cellulosic fibers with high
production process means garments made by these Towels resource efficiency and low environmental impact.
Breathe freely with TENCEL™ fibers are less prone to fade, even after repeated TENCEL™ Modal fibers in home fabrics are also This solvent-spinning process recycles process water
One of the most outstanding qualities of TENCEL™ washing. exceptionally soft on your skin and have efficient and reuse the solvent at a recovery rate of more than
moisture absorption, enabling towels to dry quickly. 99%. Consumers can have the assurance that their
In comparison to cotton, TENCEL ™ Modal fibers fashion choices are not contributing to an adverse
remain soft over time and are able to withstand
impact on the environment.
Feel the gentle essence of repeated wash and dry cycles, allowing fabrics to • Environmentally sound production process for
retain their softness.
Modal Fibers
nature with feel right features – The traits that contribute to the Numerous Lenzing innovations have been integrated
luxury experience brought by TENCEL™ Home.
in the production of TENCEL™ Modal fibers, to make
• Gentle on Skin
the process environmentally sound. Lenzing strives
TENCEL™ Lyocell fibers are naturally soft to the
to safeguard resources for future generations by the
TENCEL™ Home touch and offer long-lasting comfort. When viewed use of renewable energy and by the recovery of
under an electron microscope, TENCEL™ Lyocell
process chemicals.
fibers exhibit a smooth surface area, producing a soft
handfeel and ensuring comfort for sensitive skin. • Botanic origin
Feel the gentle essence of nature with TENCEL™ essence of nature into your home to create a TENCEL™ Lyocell and Modal fibers are derived from
Home sanctuary of long-lasting comfort. • Thermal Regulation sustainable wood sources – natural forests and
With its TENCEL™ Home category, Lenzing has been Compared to other filling materials such as cotton for sustainable managed plantations. Wood and pulp
ensuring that home products incorporate the best of TENCEL™ Home cellulosic fibers produced using filled products like bed mattresses and duvets, the used by the Lenzing Group is harvested from
comfort, luxury and performance for end users. environmentally responsible processes offer you smooth fiber surface of TENCEL™ Lyocell fibers certified and controlled sources.
TENCEL™ Home cellulosic fibers bring the gentle
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