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                           Monforts ‘Denimized’                                                                                    Habitat 21 – the special Smart Creation showcase at Denim PV  A complete Monforts ‘Denimized’  nishing range.



                   customers take the lead in                                                                                      of safer, more sustainable products made for the
                                                                                                                                   circular economy.

                        Denim Première Vision                                                                                      To receive this certification, products are assessed
                                                                                                                                   for environmental and social performance across five
                                                                                                                                   critical sustainability categories – material health,
                                                                                                                                   material reuse, renewable energy and carbon
                                                                                                                                   management, water stewardship, and social fairness.
              Of the twelve participating denim mills who took part in Habitat 21 – a                                              The standard encourages continuous improvement
             special Smart Creation showcase at the recent Denim Première Vision                                                   over time by awarding certification on the basis of
                                                                                                                                   ascending levels of achievement and requiring
                 exhibition in London – no less than eleven were valued Monforts                                                   certification renewal every two years.
                                  ‘Denimized’ finishing technology users.
                                                                                                                                   Aniline free
            The aim of Habitat 21 was to highlight those      Kilim is meanwhile intending to reduce water by 93%                  Advance Denim has meanwhile become the first
            companies taking an eco-responsible approach to   as a result of its current Cactus project, which will                denim mill in China to launch a collection made with
            denim manufacturing via the use of recycled, organic   have a significant impact on the footprint of the 12            aniline-free indigo.
            and bio-based fibres, in combination with         million metres of denim it makes annually, and in
            resource-saving dyeing and finishing technologies.  addition to resource-saving processes, Orta Anadalou               As a result of its toxicity, analine is now starting to
                                                              is committing to complete traceability, with each of its             feature on the restricted substance lists (RSL) of
            Monforts customers involved in the project were   garments now labelled with a unique QR code.                         some of the major clothing brands and retailers.
            Advance Denim, Berto, Bossa, Calik, Evlox/Tavex,
            Kilim, Naveena, Orta Anadalou, Rajby Industries,   Hemp                                                                During traditional indigo dyeing process, some
            Raymond Uco and Soorty.                           Among innovations from Pakistan’s leading mills,                     aniline stays locked into the indigo pigment and is
                                                              Naveena made a splash with the introduction of its                   difficult to wash off the fabric, while the remainder is   and looks, but always with a 360-degree attention to
            Their innovations were detailed in a major        ‘cottonised’ hemp denim, developed in a collaboration                discharged with the wastewater. The new process   sustainability.”
            presentation on trends for the Spring/Summer 2021   with Kingdom Holdings – one of the largest                         being employed by Advance Denim is based on an
            season by Manon Mangin of the Première Vision                                                                          aniline-free indigo formulation from Switzerland’s   To complete the Smart Creation showcase, India’s
            Fashion Team, based on three key themes –         manufacturers of hemp in China – in order to reduce                  Archroma.                                         Raymond Uco introduced a coloured denim range
            Sensation, Hybridisation and Expansion.           the company’s reliance on cotton.                                                                                      comprising fabrics that are both yarn dyed and made
                                                                                                                                   Italy’s Berto also introduced pre-reduced indigo
            Water savings                                     There are many challenges involved in working with                   dyeing in an expanded range of denims based on    from sustainable dyestuffs, to significantly reduce the
            There was plenty of sustainable innovation on show   hemp, Naveena says, but vertically-integrated                     GOTS-certified fabrics made with organic cotton and   use of chemicals, while Evlox/Tavex announced plans
            from Turkey, with Bossa, for example, unveiling the   spinning operations have enabled it to create blend-             regenerated yarns.                                to introduce post-consumer recycled denim to its
            latest creations from its ongoing Reset programme –   ed yarns of cotton, hemp and Tencel containing only                                                                collections, with complete traceability of all the
            first introduced in 2006 and constantly evolving its   49% cotton.                                                     “Our latest collection was inspired by young people –   materials used.
            eco-friendly options – and Calik exhibiting a denim                                                                    the Z Generation that is free spirited but at the same
            collection made with its D-clear process, via which   Both Rajby Industries and Soorty have now achieved               time involved in the fight against climate change,”
            water is reduced by 40% in indigo dyeing and by   Cradle to Cradle Gold certification for denim fabrics                said Berto’s marketing manager Francesco Polato.   Denim Première Vision took place at the Printworks in
            83% in the subsequent finishing.                                                                                       “We are seeking to meet their needs with an extro-  London on December 2nd and 3rd. The next edition
                                                              in their collections, as a globally recognised measure               verted collection characterised by special colours   will be held in Milan in June 2020.

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