Page 52 - October-November-2017

52
Lenzing™ EcoVero™ completed. This ability to easily verify the original transparent regarding raw material sourcing

fibers means that retailers and brands can be sure
practices. Lenzing™ EcoVero™ fibers are made
from wood. The wood comes from sustainable
that they are indeed incorporating Lenzing’s
the new standard in eco-responsible viscose eco-responsible viscose fibers, and not just any forestry plantations that are independently certified
generic viscose that might not be in line with their
by industry-leading associations. Lenzing has a
sustainability goals. With this special identification
comprehensive wood sourcing policy that goes
“With the viscose fiber EcoVero™ from Lenzing, we can offer our customers an eco-friendly technology for Lenzing™ EcoVero™ fibers, Lenzing above and beyond the call of duty to ensure that the
solution for the viscose segment. We appreciate the high standard in Lenzing’s eco-friendly fiber provides an one-of-its-kind solution for the fashion most sustainable wood sources are used for
production. Also, supply chain transparency is getting to be for us more and more important as industry and its supply chain to respond to viscose production. Lenzing™ EcoVeroTM fibers set
customers want to know which kind of material is used for their garments. With the new consumer demands for reliable visibility of product a new industry standard in sustainable viscose
identification technology from Lenzing, which is used in EcoVero™ fibers, we have full supply chain origins that can be traced back to the fiber. based on the use of these sustainable wood
transparency. Our consumers can be sure that they are buying eco-responsible viscose garments” sources (FSC® or PEFC® certified) and an
Anna Appelqvist, Brand Director - Gina Tricot Lenzing™ EcoVero™ fibers the new benchmark in ecological production process with significantly
viscose fibers lower emissions and water impacts than
What makes Lenzing™ EcoVero™ fibers so conventional viscose.
“We support Lenzing in their efforts of transitioning towards more sustainable viscose production. eco-responsible? Lenzing enforces strict
EcoVero™ fibers show concern for the origin of raw material as well as having a reduced environmental standards during viscose production
environmental impact in the production process. We hope that this initiative will drive the and has invested millions over the years to achieve Retailers and brands teaming up with Lenzing
development towards producing more sustainable viscose in the industry” Leading industry brands and retailers are teaming
Anna-Karin Dahlberg, Production Sustainability Manager - Lindex eco-resposible production processes. Lenzing’s up with Lenzing and are using Lenzing™ EcoVero™
viscose production sites where Lenzing™ EcoVero™ fibers in their collections to improve transparency
“The German brand ARMEDANGELS Viscose fiber production had been taking the wrong way for fibers are made comply with the stringent guidelines and traceability, two critical components of a
long time. We are more than happy to see Lenzing taking now the right step and being a pioneer in of the EU Ecolabel, a world-leading environmental verifiable sustainability strategy that is in line with
the industry by offering the first clean and sustainable viscose fiber made from certified wood in a manufacturing standard. Lenzing is also very the demands of today’s market.
new and clean process with the highest standards. Allowing brands to identify the use of Lenzing™
EcoVero™ fibers in the final product is adding an increased level of trust in the supply chain, thus
ensuring full traceability. As a radically responsible fashion brand this is a great match for us and
we are excited to be working with Lenzing to include EcoVero™ in our future product range”
Martin Höfeler, CEO - ARMEDANGELS

Mr Martin Höfeler, Ms Anna Appelqvist, Ms Anna-Karin Dahlberg at PV Paris

Lenzing™ EcoVeroTM branded viscose fibers from the fashion and textile industry. Consumers today
Lenzing, with its state-of-the-art identification expect responsible retailers and brands to know
technology, supports eco-responsible fashion their supply chains and to be able to trace product
retailers and brands to become more transparent, origins. To meet these increasing consumer
especially with sustainability-minded consumers. demands, the industry is anxiously looking for more
Well known retailers are teaming up with Lenzing to sustainable and transparent supply chain solutions.
advance their sustainability strategies with traceable With Lenzing™ EcoVero™ fibers, Lenzing launches
Lenzing™ EcoVero™ fibers. unique environmentally friendly and traceable
viscose fibers. A special manufacturing system
Transparency trending up in the textile industry enables Lenzing to identify Lenzing™ EcoVero™
Society’s environmental awareness has been fibers in the final product, long after the textile
growing steadily over the last decade, especially in processing and conversion steps have been

October/November 2017