Page 12 - TEXtalks October/November 2021

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Soorty shows sustainable

commitment with Zero

Stone Denim Wash

ZERO STONE is the newest pillar of Soorty’s Smart STONE consumes 43% less water, 18% less energy,
Laundry system that helps achieve the stonewash 19% less chemical, and 5% less worker impact per
appearance in denim garments without using the garment. This means a significant amount of water,
conventional pumice stones. This new method allows chemicals & stones that are used in the traditional
savings of resources like water, energy & chemical. stonewash process are now saved.
With traditional stonewash, the pumice stones and
denim garments are put together in an industrial Earlier in 2021, Soorty achieved one gold certification
washing machine where garments are repeatedly and one core certification status of its business from
pounded and beaten in a tumbler. Which eventually the Alliance for Water Stewardship (AWS), making it
gives jeans a vintage and worn look on a freshly the first company to attain this status across all
made garment. With this technology, enchanted wash sectors. Soorty’s certification is especially notable.
effects are achieved at the lowest 1:1 liquor ratio. Pakistan is at high risk for water scarcity; the United
Nations ranks it as one of the lowest regions with
Compared to the conventional stone wash, ZERO access to safely managed drinking water.

Nigeria is keen to increase

bilateral trade with Pakistan

High Commissioner of Nigeria Abioye Muhammed mutual trade relations.
Bello has said that Nigeria is importing textile
products from India and China. Pakistani textile Mian Nauman Kabir, Lahore Chamber of Commerce
products are the best in quality and have a great & Industry (LCCI), said that Pakistan is aware of the
scope in the Nigerian market. He said that there is a economic importance of Nigeria. Mr. Nauman said
lack of expertise to run the industries in Nigeria. that it is the largest economy in Africa with a GDP of
Pakistan should avail of this opportunity through joint over $500 billion and the biggest oil producer in
Africa. Lahore Chamber has always stressed
ventures. Furthermore, he said that Nigeria would exploring avenues for unlocking our trade and
extend cooperation to the private sector of Pakistan economic potential with the African continent’s major
for joint ventures with their Nigerian counterparts. He economies. Pakistan also welcomes Joint Ventures
said that the dissemination of trade-related with Nigerian counterparts to explore the tremendous
information holds key importance in strengthening potential of the Tourism sector in Pakistan.

October/November 2021