Page 20 - TEXtalks October/November 2021

20

SMEDA to help Small and Medium

Enterprises to adopt successful

business model

Small and Medium Enterprises Development Authority (SMEDA) will help the SME sector to adopt a success-
ful business model to give a quantum jump to industrial production with a focused approach to enhance
innovative and diversified exports. In order to facilitate the SME sector, the government has launched an
innovative scheme to encourage individuals or SMEs with limited financial resources. The entrepreneurs,
including women up to the age of 50, could get a grant of Rs 0.5 million to start their own businesses in which
they already have experience or expertise.

Engineer Muhammad Aamir Qureshi Consultant SMEDA, said that 96% of people do not complain of defec-
tive products. "Only 4% who pinpoint such discrepancies must be appreciated as they are the excellent
wishers of the manufacturer because their identification helps manufacturers to remove the discrepancies
and further improve the quality of the products. He welcomed the participants of the meeting and hoped that
they would avail themselves of this opportunity and try their optimum best to switch to innovative businesses
instead of following traditional market trends. SEMDA has two main objectives; the first is to resolve the
issues of its members, and the second is to educate them to adopt innovative business techniques to excel
in their businesses.

Naveena Denim with durable and

sustainable collection at A+A

Naveena Denim “NDL” presented its durable and sustainable collection at A+A in the Dusseldorf trade fair.
A+A in Dusseldorf is an international trade fair and congress dedicated to safety, security, and health at work.
It is considered the must-visit platform for occupational safety, personal protection, and risk prevention. A+A
2021 took place at Messe Dusseldorf between the 26th and the 29th of October. Nearly 2000 exhibitors and
over 67,000 visitors participated in the event. Established in 2006, in the city of Lahore, Pakistan, as a vertical
facility with a state-of-the-art production unit, Naveena Denim Ltd. specializes in the manufacturing of
premium yarn and denim fabrics.

DSM extended its Premium Manufacturing Partnership (PMP) to build the ideal jean that could be lightweight
yet more comfortable without compromising on strength and durability. NDL became one of the first denim
factory to produce hemp and Dyneema blended workwear denim. With the Dyneema fiber being 15 times
stronger than steel at the same weight, NDL offers two separate product segments, one focused on durable
denim for lifestyle and fashion workwear, the second segment is more of a high-performance highly protec-
tion wears for motorbikers which have high abrasion resistance, durability, and tear-strength.

October/November 2021