Page 62 - TEXtalks. October- November 2023

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Expanding the reach of

sustainable solutions

Nature Coatings appoints iTextiles as Exclusive
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Distributor in Pakistan

Pigments dispersed from wood Wood waste
Nature Coatings, an award-winning biochemicals Polycyclic Aromatic Hydrocarbons (PAHs)
company transforming waste into bio-based, safe, carcinogens and less than 0.1% Volatile Organic
and renewable solutions, has entered into a strategic Compounds (VOCs), eliminating health risks and
partnership with iTextiles , multidisciplinary leader in surpassing industry standards and regulatory
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textile solutions. This collaboration marks a significant requirements.
milestone in promoting sustainability and innovation
within the textile industry. Nature Coatings has gained Jane Palmer, CEO of Nature Coatings, expressed
recognition for its pioneering approach to creating enthusiasm about the partnership, stating, "We are
green chemical products, and iTextiles stands at the thrilled to join forces with iTextiles , an organization
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forefront of the textile value chain, dedicated to that shares our commitment to sustainability and
performance textiles. innovation. This collaboration represents a significant
step forward in our mission to make the textile
Under this distribution agreement, iTextiles will serve industry more eco-friendly."
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as the distributor for Nature Coatings' flagship
product, BioBlack TX, and other product lines within Mujeeb Khan, CEO of iTextiles , echoed this
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the specified territory, which includes Pakistan and sentiment, stating, "iTextiles is dedicated to pushing
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the UAE. With stocked inventory in Karachi and the boundaries of sustainability in textiles. Partnering
Dubai, this partnership ensures efficient product with Nature Coatings allows us to provide our clients
availability and delivery to the nearby areas. with cutting-edge, eco-conscious solutions that align
with our vision for a greener future."

In addition to enhancing product availability, this
BioBlack TX is a 100% bio-based, non-toxic, and partnership establishes a commercial avenue for
carbon-negative black pigment dispersion. Notably, it increased product sales. Both Nature Coatings and
boasts superior lightfastness (8/8 rating) compared iTextiles anticipate a surge in demand for their
to petroleum-derived carbon black, and has a environmentally responsible products as they work
distinctive blue undertone. Furthermore, BioBlack TX together to drive sustainability forward in the
distinguishes itself by containing undetectable textile industry.

October/November 2023