Page 14 - TEXtalks September/October 2021

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U.S. Cotton Trust Protocol adds

global apparel leader, PVH Corp.,

and its iconic brands as members

The U.S. Cotton Trust Protocol is pleased to sibility strategy Forward Fashion,” said Dr. Gary
announce the membership of PVH Corp., one of the Adams, president of the U.S. Cotton Trust Protocol.
largest global apparel companies. This membership “In a period of growing demand for verifiably sustain-
will help PVH achieve its commitment to sustainably able supply, the Trust Protocol empowers U.S.
source 100% of its cotton by 2025. growers to demonstrate their stewardship and be
recognized for the environmental efforts they’ve
By joining the Trust Protocol, PVH will receive verified increasingly undertaken.”
data on sustainability practices from U.S. cotton
growers and access to aggregate year-over-year The Trust Protocol has welcomed more than 450
data for water use, greenhouse gas emissions, brand, retailer, mill and manufacturer members since
energy use, soil carbon, soil loss and land use its launch in 2020. This includes Levi Strauss & Co.
efficiency. and its legacy brands, Gap Inc. and its collection of
purpose-led lifestyle brands as well as global apparel
“Joining the Trust Protocol helps us move forward in manufacturer Gildan. The Trust Protocol has also
reaching our sustainability goals and driving continu- welcomed UK retailers Tesco, Byford and Next Plc.
ous improvements in sustainable cotton sourcing for Other Trust Protocol member announcements
our brands and at scale for the industry,” said include the first 10 U.S. mills to join and the first
Marissa Pagnani McGowan, Chief Sustainability members in Latin America.
Officer, PVH Corp. “This program will enhance our
ability to provide sustainable product offerings to our The U.S. Cotton Trust Protocol is aligned with the UN
consumers.” Sustainable Development Goals, recognized by
Textile Exchange and Forum for the Future, and part
“We are proud to welcome PVH as a new member of the Sustainable Apparel Coalition, Cotton 2025
and to help them meet their bold sustainability Sustainable Cotton Challenge, Cotton 2040 and
ambitions as established in their Corporate Respon- Cotton Up initiatives.

September/October 2021