Page 53 - TEXtalks. September-October 2022

The LYCRA Company introduces
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LYCRA ADAPTIV fiber
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The LYCRA Company, a global leader in innovative reduction of SKUs, a practical possibility.
solutions for stretch and performance technologies
for the apparel industry, introduces a breakthrough “Consumers have different body types, and this can
technology, LYCRA ADAPTIV fiber. This fiber allows impact garment fit and comfort," said Fabrizio Maggi,
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garments to have a better fit for various lifestyles, Commercial Director South Asia and EMEA Distribution,
movements and across a wider range of body The LYCRA Company. "By offering greater shape
shapes and sizes. The accompanying new brand tolerance, LYCRA ADAPTIV fiber has the potential to
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identity—LYCRA ADAPTIV—was created to reduce apparel returns and manufacturing waste by
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communicate these new and beneficial motion enabling the undercutting of patterns."
attributes.
The LYCRA Company worked with DIP agency to
Made from a revolutionary polymer, this develop a new LYCRA sub-brand identity that
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patent-pending, adaptive fiber has a unique communicates the “adaptive” nature of this new fiber.
chemistry that allows it to adjust to a wearer’s The global agency FCB was selected to develop the
functional needs in a hybrid manner. This means that campaign “LYCRA ADAPTIV fiber Adapts to your
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when the wearer is at rest; the polymer adapts its world.” The campaign leverages computer-generated
holding force to deliver the right fit, shape and graphics to promote the adaptive nature of this
control. And when the wearer is in motion; as the groundbreaking spandex (elastane) fiber innovation.
wearer’s needs change, the polymer then adapts its
elastic modulus in a way that delivers what’s needed: About The LYCRA Company: The LYCRA Company
improved comfort in motion, inclusive sizing and innovates and produces fiber and technology
second skin effect. solutions for the apparel and personal care
industries. Headquartered in Wilmington, Delaware,
"Consumers are seeking garments that offer greater The LYCRA Company is recognized worldwide for its
versatility—from work to leisure to social, and also innovative products, technical expertise, sustainable
from season to season and year to year", said Steve solutions, and unmatched marketing support. The
Stewart, Chief Brand and Innovation Officer at The LYCRA Company owns leading consumer and trade
LYCRA Company. "They want garments that can brands: LYCRA , LYCRA HyFit , LYCRA® T400 ,
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adapt to their individual needs and lifestyle as well as COOLMAX , THERMOLITE , ELASPAN , SUPPLEX ,
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ones that can adapt to their unique body type, even and TACTEL . The LYCRA Company’s legacy
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when their body size or shape may change or stretches back to 1958 with the invention of the
fluctuate. LYCRA ADAPTIV fiber is the answer to original spandex yarn, LYCRA fiber. Today, The
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satisfy all of these consumer needs." LYCRA Company focuses on adding value to its
customers’ products by developing unique
The LYCRA Company has conducted internal studies innovations designed to meet the consumer’s need
to assess wear performance by comparing fabrics for comfort and lasting performance. For more
and garments containing LYCRA ADAPTIV fiber information, visit www.thelycracompany.com.
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versus the same fabrics and garments containing
only generic spandex. Results show several About iTextiles : iTextiles is the sales representative
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advantages in using LYCRA ADAPTIV fiber including of The LYCRA Company in Pakistan. it is a
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comfort-in-motion and second skin performance multi-disciplinary textile solutions company that
accompanied by shape retention and greater creates, manages, and innovates the entire value
freedom of movement with a comfortable hold. Size chain in performance textiles. Started in 2006 as a
inclusivity is also a key benefit in that LYCRA trading concern for fibers, the company has rapidly
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ADAPTIV fiber promotes one-size-fits-more. The evolved to become a leading value chain manager in
softer stretch within the wearing zone allows for a the region, supplying raw material to and
widened fit window that covers a broader range of representing some of the biggest international
body shapes within a given size. This makes the companies and their brands.
one-size-fits-more approach, and the potential LYCRA is a trademark of The LYCRA Company.
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September/October 2022 September/October 2022