Kornit Digital Ltd., a worldwide market leader in sustainable, on-demand digital fashion and textile production, has introduced its distinctive Kornit Atlas MAX Poly system – an industry-first direct-to-garment (DTG) solution delivering superior-quality digital decoration for vibrant, colorful design on polyester and poly-blended apparel.
Kornit’s Atlas MAX Poly capitalizes on the demand for fashionable, unique sportswear and apparel. As the industry emerges from a post-pandemic environment in which athletic and leisurewear became mainstream, there is increasing demand for apparel combining polyester and poly-blends with vivid designs across various colors. Atlas MAX Poly can transform the multi-billion-dollar professional and recreational sports apparel and team wear markets, limited today by limitations in mass customization of polyester.
Unveiled during Kornit Fashion Week Tel Aviv 2022, Atlas MAX Poly incorporates Kornit’s field-proven MAX technology for high-quality premium decoration, process automation, and smart autonomous quality control. With Kornit’s XDi decorative applications, Atlas MAX Poly enables endless designs and creativity on polyester. It empowers new styles for multiple effects and unlimited combinations, such as emulating threadless embroidery, high-density vinyl, screen transfer emulations, and 3D effects.
The solution is compatible with mesh and plain fabrics, including brushed polyester, while maintaining durability and breathability. It brings the highest throughput for on-demand polyester decoration, reducing the total cost of ownership to drive profitability. Customers gain a competitive advantage via Pantone color-matching and a wide color gamut, including neon colors for bright and vibrant impressions, using single-step mechanisms minimizing production footprints while maximizing versatility.
