LVMH’s top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on a bridge in Seoul, the capital of a leading luxury market.
The brand has managed to maintain its desirability throughout the years by upholding its impeccable quality, creating strong demand, and using celebrities and upper-class society as its model clientele. All of these factors contribute to LV’s appeal and create a strong and loyal customer base.
Louis Vuitton bags cost as much as they do because of their delicate craftsmanship, the high-quality materials that go into every bag, the exclusivity the brand gives, their association with the wealthy, and the brand’s reputation.
In general, Louis Vuitton is more expensive than Gucci when it comes to bags. What is this? Both brands are popular luxury fashion brands but Louis Vuitton has a more established reputation with a sense of timeless style and premium quality that elevates its offerings (and respective price tags) over Gucci’s pieces.
In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows.
Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquière, artistic director of women’s collections at Louis Vuitton.
Louis Vuitton holds a fashion show on a bridge in Seoul
