The new eSTORE provides easy user experience and combines visuals and predictive content to search, identify and order parts and supplies more easily.
Gerber Technology, a world leader in integrated software and automation solutions for the apparel and industrial markets, introduces the Gerber eSTORE.
The new e-commerce site shortens ordering time through a variety of intuitive navigation techniques and product visuals to lead visitors to the items they need.
“This is a very photo-intensive site that doesn’t require users to have all the technical details to find the products and services they need,” explained Jeremy Beck, Gerber’s global product manager, Aftermarket. “Our enhanced search capabilities create an advanced filtering process that helps users hone in on the exact product needed for their Gerber equipment.
” Navigation on the Gerber eSTORE can use any element of the product description (even a single word) to generate suggestions, as well as predictive suggestions for commonly used products and services related to their searches. “The new navigation walks you through the process, rather than expecting you to be intimately familiar with the equipment,” said Beck. “For example, the process can take a user from the overview term ‘cutter’ to the component and then to the specific part needed without unnecessary steps.
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