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Tuesday, April 16, 2024

PREMIÈRE VISION PARIS launches « A BETTER WAY »

It’s a new eco-responsible programme and confirms the innovations slated for an enhanced July 2023 edition. This July 4, 5 & 6, Première Vision Paris will open its doors on an edition that’s been redesigned to meet the challenges of the sector’s transformation, driven by the transition to sustainability, regulatory changes, the impact of the pandemic on clothing consumption, the implications of the geopolitical crisis, the new needs of buyers within fashion brands, adaptation strategies for supply chains, and the new challenges facing manufacturers.

The event has been completely revamped with a focus on 4 priority areas:

1. Eco-responsibility as the new paradigm at the heart of the repositioning of the show and its offer, thanks
to the new a better way programme.

2. An evolved show layout and the creation of a PV Hub dedicated to innovation.

3. A (r)evolutionary approach to fashion information and the trend forums.

4. A new services policy for buyers.

In this evolving context, the world’s creative fashion professionals will come together at the Parc des Expositions de Paris Nord Villepinte to find inspiration, exchange ideas and build their new collections of ready-to-wear, accessories (fashion jewelry, leather goods) and footwear for the Autumn-Winter 24-25 season. An editionk featuring a wealth of new products and sources of inspiration, services and programming.

Visitors – buyers, designers, production heads, fashion and accessories brand managers, and more – will discover the creative proposals and developments of nearly 1,315 exhibitors from 47 countries – spinners, weavers, tanners, textile designers, accessory and component makers, and garment manufacturers – chosen by Committees of professionals and experts. An international, high-quality offer up 16% over July 2022 (1,132 exhibitors), and up 6% over. February 2023 (1,245 exhibitors), mainly from Europe (led by Italy, France, the UK, Spain,
Portugal, Germany…), as well as from the Mediterranean basin (Turkey, Morocco, Tunisia…) and Asia (Japan, Korea, India, China…).

On the programme at this new edition
The new edition of Première Vision Paris, redesigned around 4 priorities (eco-responsibility, a new layout,a r evolutionary approach to fashion information, service policy) to better respond to a changing market, presents:

• A SELECTIVE OFFER: The materials collections and latest developments from 1,315 exhibitors from 47 countries, which can also be discovered at the online Première Vision Marketplace (the list of exhibitors is available on the Première Vision website):

8 Universes serving all creative fashion markets:
Yarns (yarns and fibers), Fabrics (fabrics), Leather (leather), Designs (textile designs and motifs), Accessories (accessories and components), Manufacturing (fashion manufacturing), Manufacturing Leather (apparel, small leather goods, leather shoes manufacturing), Smart Creation (technical and technological innovations, sustainable materials).

• Eco-responsibility at the heart of the show’s repositioning, a comprehensive framework: In particular, this new edition features new tools and a reinforced approach to sustainability, in order to better inform industry players and provide them with concrete solutions in terms of eco-responsible sourcing and production.

In terms of the offer:
• NEW! ‘a better way’ : a new programme to help understand the show’s offer, featuring a display on the stands of participating exhibitors (200+ members at the July show), based on 5 criteria represented by pictograms (social initiatives, production sites’ impacts, traceability, product composition/processes, finished product durability and end-of-life).

• NEW! The integration into Smart Creation of 4 players specializing in the resale of deadstock.

• The Smart Creation area, dedicated to responsible innovations from 56 exhibitors: materials and finishings (Smart Materials zone: 33 exhibitors), technological solutions (Smart Tech zone: 20 companies) and services (Smart Services zone: 4 exhibitors).

• NEW! In the new PV HUB space, Première Vision will welcome the Smart Creation offer, with products and services for more sustainable fashions, in a new display and layout in the heart of Hall 6, directly connected to the new SOURCING SOLUTIONS forum.

In terms of dashion decoding:
• NEW! An ECO-INNOVATION AREA integrated into the new SOURCING SOLUTIONS forum in Hall 6.
• A Trend Tasting Eco-Innovation seminar.

In terms of content:
• Talks dedicated to the challenges of eco-responsible fashion will be held at the show in the brand-new PV Hub (Hall 6) and online (on the show’s website). In addition, a half-day event on July 5 will be dedicated to Smart Tech and organized in partnership with The Interline online magazine and platform.

• NEW! Discover the latest study carried out by the Institut Français de la Mode as part of the IFM-Première Vision Chair regarding consumer behavior towards eco-responsible fashions in Europe and the United States. The results will be unveiled during a conference hosted by Gildas Minvielle, Director of the Institut Français de la Mode’s Economic Observatory. Tuesday, July 4, 4pm – Talks Area (PV Hub – Hall 6).

• A wealth of information and educational content to be found in the eco-responsibility section of the Première Vision online magazine:

• 5 white papers to shed light on the industry’s key sustainability issues (downloadable from the Première Vision website): Fashion & Sustainability -the key issues; Fashion & Sustainability – the keys to responsible sourcing; Fashion & Sustainability; Fashion & Leather; and, new this season, a white paper dedicated to the new ‘a better way’ programme, and a white paper produced in collaboration with fashion tech specialist magazine The Interline: Fashion & Technology.

• How Smart Tech is shaping tomorrow’s fashion.

A NEW SHOW LAYOUT AND A PV HUB DEDICATED TO INNOVATION: an offer once again spread over 4 Halls and organized by activity and know-how universes.

› Yarns (Hall 6), Fabrics (Halls 5 & 6), Leather (Hall 3), Accessories (Hall 4), Designs (Hall 5), Manufacturing (Hall 6), Manufacturing Leather (Hall 3), Smart Creation (Hall 6).
› The PV Hub, a new hub dedicated to innovation in the heart of Hall 6, including Smart Creation, the new deadstock area, and the Talks Area.
› Hall 3: entirely devoted to premium leather.

• AN OPTIMIZED SOURCING EXPERIENCE: A range of tools will be on offer to assist visitors and guide brands and buyers in their sourcing of materials for Autumn-Winter 24-25:
› The «a better way» programme to learn more about suppliers’ sustainable commitments; a QR code system stands to
obtain more information about exhibitors; a Deadstock trail; NEW! 3 Fashion Information Desks (between Halls 3 & 4
and in Halls 5 & 6), an Emerging Brands Desk (Hall 6); a Season Report exclusively for show visitors, to download after
the show (including Trend Decodings, replays of the Trend Tastings, key products, and the virtual visit of a forum).

• THE PREMIÈRE VISION MARKETPLACE:
› 2,600 online stores in total.
› Networking tools and customized features:

• Optimized sourcing and a more efficient selection process.

• Easy organization of favorites.

• A spotlight on the offer chosen for the fashion forums.

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