Première Vision Paris makes its return this September with an edition dedicated to Innovation and Technology. Complementing the February show focused on craftsmanship, this edition signals a major repositioning of Première Vision within the industry, which is in constant search of solutions to build the future of a sector that is continuously being challenged and reinvented.
From September 16 to 18, more than 1,000 exhibitors will gather at Paris Nord Villepinte, with 12% participating for the first time — highlighting the event’s unmissable status and its pioneering role among its audience.
Florence Rousson, Chairwoman of the Executive Board of Première Vision and CEO of the Fashion Division of GL events, states: « Première Vision Paris’ return to its historical calendar and the ambitious programming of this edition reflect the ongoing changes aimed at better meeting the strong expectations of brands and manufacturers. Dedicated to innovation and tech, open to beauty, and enhanced in its approach to fashion information and future insights, this event provides inspiration, networking, vision, and business solutions to the entire industry. It is a great source of pride to present this edition that supports the future of fashion — resolutely innovative and responsible — while welcoming over a hundred new leading players in search of opportunities and development ».
REIMAGINED AND ENHANCED SPACES TO MULTIPLY INFORMATION AND OPPORTUNITIES
An Expanded Fashion Information Experience
As a true trend laboratory, Première Vision Paris is reinventing and enhancing its signature spaces to offer more insight and inspiration to visitors — at a critical time for both brands and industry professionals.
A new Prospective Area, placing beauty at the heart of fashion thinking, will guide creative exploration. Located at the center of the show, this immersive space is designed to provide a concise overview of major changes and broaden Première Vision’s inspirational reach to new sectors, fostering a holistic creative vision. The samples featured in this area reflect the season’s key themes — highlighting Connections at the core of the creative process: between industry and innovation, between materials and beauty, between technology and emotion.
This edition also extends its inspiration to the beauty sector, which will feature in both the activations and the Prospective Area, adding new dimensions to creative interpretation. Around the seasonal theme, Synesthesia, exclusive activations will allow visitors to playfully explore and reinterpret future trends.
To complement the inspirational spaces, Première Vision Paris is enhancing its conference program and creating a new Talks Stage focused on Fashion and Beauty. Find the full program online.
An enhanced business and market outlook
Première Vision Paris is THE international business event for the entire fashion ecosystem. Its return to the September calendar underscores a strategic alignment with market cycles and actors’ needs. This season, that promise is strengthened with new tools designed to support exhibitors and visitors in seizing opportunities for connection and growth:
150 Hosted Guests, carefully selected, will be welcomed and guided through a customized journey to help them navigate and seize market opportunities.
Business meetings will take place throughout the show, often arranged in advance, fostering productive exchanges and commercial or inspirational collaborations between visitors and exhibitors.
6 thematic walkthroughs through the show: from the Prospective Area to the Décor Focus, from the Prospective Area to the Citywear Focus, from the Prospective Area to the Bags & Shoes Focus, from the Eco Innovation Focus to the Prospective Area, from the Manufacturing, Sport & Lingerie Focus to the Forward Prospective Area, a dedicated France-focused walkthrough.
A Talks Stage, hosted by industry experts and focused on market transformations, offering strategic insights into current and future developments.
The Première Vision App, to prepare meetings, exchange information, create a personalized program, follow curated visit routes, and manage favorites.
Première Vision Paris is becoming a strategic hub to detect weak signals, anticipate trends, and shape a high-performing, agile, committed, and sustainable fashion industry.
INNOVATION AND TECHNOLOGY, THE NEW CORNERSTONES OF FASHION
In a world lacking stable reference points, where change is as necessary as it is abrupt, Première Vision stands beside those who adapt, invent, shape, and embrace change as an opportunity. That’s why innovation and technology take center stage in September 2025 — and in all September editions to come.
Read the manifesto
AI, data, digitalization, circularity, smart materials, optimized production… the show stimulates thoughts and reveals tangible, actionable levers for competitiveness.
Through original content created for the season, exclusive partnerships, and an expanded offer in the Smart Creation universe, Première Vision invites visitors to anticipate, discover, be inspired, and rethink creativity at the crossroads of innovation and industry transformation.
PV HOSTS ANDAM IN THE INNOVATION & TECHNOLOGY AREA
Since 2017, the National Association for the Development of the Arts of Fashion (ANDAM) has presented an Innovation Award, with Florence Rousson sitting on the jury.
This award supports and encourages technological innovations that contribute to the fashion industry’s transformation and reinvention. Open to French and international start-ups developing projects in France, the award targets innovations applicable to the fashion sector — now or in the future.
Startups must offer groundbreaking tech solutions serving a more human and planet-friendly fashion ecosystem, across sectors like biotech, new materials, production, distribution, and circular economy.
For the first time, Première Vision Paris showcases 10 finalist startups, both French and international, who competed for the award — including Losanje, winner of the 2025 Innovation Prize, and Goldeneye Smart Vision, recipient of a Special Jury Prize. Alongside them: ER Ocean Recherche, Bioastra, Supercab, Smobya, Rodinia Generation, Petshka, Weffan, and Alphalyr will present their applications for sustainable, innovative fashion in a dedicated space.
Nathalie Dufour, founder and managing director of ANDAM : « Since 2017, Première Vision has participated in the expert committee for the ANDAM Innovation Award and helped reveal the startups that will reshape our creative industry. I’m delighted our collaboration is expanding this year with the spotlight on the 10 finalists of the 2025 ANDAM competition. Through this dedicated ‘Innovation & Technology’ space, we not only celebrate innovation but also the courage and vision of young entrepreneurs reinventing our industry.
Supporting their emergence affirms our belief that the future of creation is being built now — at the intersection of artistic excellence, technological innovation, and social responsibility.
CLO Virtual Fashion comes to PV Paris
For the first time, CLO, a major player in the 3D fashion ecosystem, will join Première Vision Paris for an exclusive activation throughout the three days of the show, from September 16 to 18, 2025
Located near the Smart Creation area, this unique 250 m² experience will proudly highlight the Innovation & Technology theme through a strategic showcase of digitalization, eco-design, and 3D simulation solutions shaping the future of fashion.
Rarely present at trade shows, CLO will offer a unique immersive experience, led by its French and international teams who will be on-site to engage directly with visitors.
