PrimaLoft, Inc. is increasing the use of post-consumer recycled content in its high-performance PrimaLoft® Cross Core™ Series. PrimaLoft is a global leader in advanced material technology. Beginning Fall ’21, products in the Cross Core Series will contain up to 90% PCR content while maintaining their industry-leading performance attributes.
The current products in the PrimaLoft® Cross Core Series utilize Aerogel for increased thermal performance. Initially developed by NASA for aeronautical applications, silica aerogel is composed of more than 95% air and is the lightest solid material known to man and one of the most effective insulation materials.
PrimaLoft® Gold Insulation with Cross Core™ technology blends the long-standing pinnacle PrimaLoft® Gold Insulation with Aerogel to deliver unprecedented lightweight warmth, all while using 90% post-consumer recycled material, up from 35% in the previous version. PrimaLoft® Gold Insulation with Cross Core™ technology is also now available in a Stretch version that maintains the same thermal performance characteristics while also introducing 5% stretch to allow for greater freedom of movement. This version utilizes 70% post-consumer recycled content.
PrimaLoft, Inc., an advanced material technology company based in Latham, New York, with offices in Xiamen, China, is the world leader in research and innovative development of comfort solutions with high-performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products used by more than 900 top global brands in outdoor and fashion, home furnishings, and workwear, hunting, and military applications. With its Relentlessly Responsible™ mission, PrimaLoft strives to balance innovation, performance & sustainability to pursue a better future. PrimaLoft® insulation was initially developed for the U.S. Army as a water-resistant, synthetic alternative to down.
Vanessa Mason, PrimaLoft SVP of Engineering, Insulation, and Polymers, “When we first began experimenting with the idea of using aerogel in insulation fibers, our focus was on getting the formula right so that we were delivering a new level of thermal performance. Once we became the first to crack that code, we knew we needed to continue to innovate on the sustainability side and find a way to use as much recycled content as possible while maintaining that performance. We’re excited with our progress and will continue to explore how we can introduce additional sustainable practices to this technology.”
