In celebration of the first year of partnership and a shared mission of empowering the next generation of girls, Simone Biles and Athleta are launching Biles’ first signature collection of activewear for Athleta Girl. This limited-edition line is designed to help girls ages 6-12 feel inspired and confident whenever they wear it.
Biles spent the past year partnering with Athleta’s design team to cultivate a collection authentic to who she is as a person and athlete. Each style reflects her voice by incorporating the inspiring affirmations she tells herself every day. With a mix of matte and shine fabrics, chalk patterns inspired by the gym, and powerful optimistic colors, the collection evokes Biles’ grace, resilience, and strength, with iconic details for girls to wear and let their own light shine through.
Athleta is one of the only performance lifestyle brands to establish a celebrity partnership specifically in the Girls category, underscoring its commitment to the unique product category and brand differentiation. Athleta Girl has become a powerful growth driver and key contributor to Athleta’s 2X Plan to reach $2B in net sales by 2023, propelled by Athleta Girl’s clear points of differentiation—multigenerational outfitting for moms and daughters, innovative product collaborations like the “Girl On-The-Go” Period Kit by Lola and the brand’s first-of-its-kind partnership with Biles.
A certified B Corporation, Athleta is a performance lifestyle brand with a mission of empowering a community of active women and girls. Women design Athleta’s versatile premium performance lifestyle apparel for women with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to support women across their entire lifestyle – from yoga and training to travel and sleep.
