FORLOH introduces SolAir, a brand-new collection of clothing designed to keep wearers cool and comfortable whether hiking, hunting, fishing, or simply spending time outdoors. FORLOH is the 100% made-in-America technical outdoor brand. The brand introduces first-to-market brrr° Pro technology, with world-class cooling minerals woven into fibers of the apparel, which decreases body temperature by a staggering three and a half degrees.
Brrr© Pro amplifies the three unique and proven cooling effects of brrr°. By enhancing each fiber, the proven TripleChill Effect is intensified and creates enhanced athletic performance. Core benefits include enhanced cooling fibers, which reduce the surface temperature by up to 3.5’F, hyper wicking for enhanced comfort, and the fastest performance drying on the market for an increased fresh experience. Other features of brr Pro include a staggering UPF 900+ for the ultimate in prolonged sun protection, relaxed feeling against the skin, and machine washable.
Andy Techmanski, the FORLOH CEO, said, “The introduction of the SolAir collection represents a major moment for FORLOH as we move beyond the hunt space to other markets like fishing and the broader warm weather outdoors. The innovative technologies and technical design elements that have been proven in the most grueling conditions are now in a versatile apparel collection that covers all-weather climates and outdoor activities. We have incorporated new technologies to the line that level-up the warm-weather apparel game in a way that no one else has been able to, and we are still proud to say that all our gear is 100% the USA made.”
The main features of the new collection line are:
• UPF 900+ for the ultimate in UV sun protection
• Antimicrobial with scent control caused by bacteria
• Basalt treatment breaks-down everyday odors
• Enhanced cooling fibers with hyper wicking and quick-drying tech
• 4 way stretch and full side zip seam construction for fitted
• mobility100% sourced and Made in America
