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Monday, May 20, 2024

Tencel dresses for 93rd Academy Awards

Red Carpet Green Dress (RCGD) and Lenzing Tencel have extended their collaboration for a second year for the 93rd Academy Awards. As a part of the collaboration, a range of eco-couture materials made from Tencel-branded materials are currently being adapted into bespoke looks for a number of this year’s Oscar nominees and physical guests. The garments and their wearers will not be revealed before the Oscars, which this year will be hosted across multiple sites in the USA and Europe on Sunday 25th April.

This year’s designs will include Tencel branded lyocell fibers, modal fibers, and filament yarns, all of 100% botanic origin.

Fabrics from Tencel Modal and Lyocell fibers are also gentle on skin with smooth, long-lasting softness, breathability, color vibrancy, and color retention features. With silky smoothness, liquid-like drape, and color vibrancy, Tencel Luxe filament yarn gives fabrics an exquisite sensual appeal and is ideal for eco couture and luxury fashion.

Harold Weghorst, global vice president of marketing and branding at Lenzing, said, “We hope that our collaboration will encourage more designers and brands to look out for materials that do expand not only the frontiers of aesthetic appeal but also make a difference to our planet.”

Samata. CEO of Red Carpet Green Dress
Samata. CEO of Red Carpet Green Dress

Samata, CEO of Red Carpet Green Dress, said, ‘‘Our partnership with Tencel is exciting and rewarding. The organization represents some of the key pillars of sustainability, ranging from accessible, sustainable design solutions focusing on circularity and decarbonization across to its inherent understanding of the need for responsible production and consumption. Our Oscars collaboration is a highlight, and we are so excited that innovations like this exist for the global design community.’’

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