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Monday, May 20, 2024

Thai Embassy organises fashion show powered by LIVA

In celebration of the solid bond between India and Thailand, the Thai consulate, India recently organized a fashion show powered by LIVA, a natural fluid fabric brand, from the house of Birla Cellulose, an Aditya Birla Group Company.

LIVA brought two artistic powerhouses together influencing the establishment of a stronger connection between both countries as the love for culture, fashion and art brings them closer. The new age fabric made with natural fibres, LIVA, is sustainable, ethically produced and renewable with a soft and luxurious feel. LIVA fabrics save landfills 6-7 times more than cotton and consume 3-4 times less water. The extremely light and breathable nature of the fabric ensures that every fibre feels just as good as it looks, the company said in a press release.

Top designers such as Nachiket Barve and Sahil Kochhar from India and Unkuniya & Wisharawish from Thailand represented their collection using fabrics from LIVA and Thailand. “The embroidery, textile and techniques used to produce garments are unique to both India and Thailand and we have tried to capture its essence in our collection by infusing heritage textiles with contemporary design sensibilities. My collection is exclusively curated keeping in mind my signature craftsmanship, blending it with the best qualities of the LIVA fabrics. It was an amazing experience indeed as these fabrics blend beautifully and drape very well with our embroideries,” Indian designer Sahil Kochhar, said

“With the magic of LIVA’s fluidity, we are bringing together a range, redefining the contemporary Indian movement. The collection has the softness of LIVA fabric married with the rich, ornate Indian brocades with the exquisite workmanship and the very intricate and beautifully done high cut fabrics. I wanted to play with the asymmetry of the South Asian costume with detailing in terms of the drapes and highlight how the fabric falls on the body with a little bit of a boldness, attitude and modernity,” award winning designer Nachiket Barve, said.

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