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Friday, May 10, 2024

The Blue Chapter: A collection of vintage Japanese jeans

Transnomadica teamed with the retailer Fred Segal to launch ​The Blue Chapter, ​a curation of vintage Japanese jeans. Transnomadica is latest vintage apparel project of Maurizio Donadi. The collection satiates every denim head’s fantasy with high-quality, naturally aged selvage denim that’s been reconditioned for a second life.

Transnomadica began in 2020 as an online marketplace for vintage, used, and archival pieces are spanning denim, military, workwear, and alternative fashion. Though Donadi’s other vintage apparel project Atelier & Repairs, centers on transforming leftover stock into new styles, the goal of Transnomadica is to preserve and celebrate the traditional elements of vintage denim.

At the Transnomadica popup, one-of-a-kind vintage denim will range from $80-$500 and celebrate authentic denim’s craftsmanship. The popup lands during a time when Fred Segal’s role in denim is back in the spotlight. The retailer’s namesake died last month at the age of 87, leaving behind a legacy of connecting A-list celebrities with premium denim. The store’s origins are deeply rooted in indigo, having initially launched with an inventory that was 85 percent denim. Years later, in 1960, he opened the world’s first “Jeans Bar,” offering men’s and women’s denim for upwards of $20 when jeans were typically only $3.

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