The Global Intimate Apparel Market size which was around USD 80 billion in 2021 is expected to reach USD 98 billion by 2030, growing at roughly a CAGR of 2.5 percent between 2022 and 2030 states Custom Market Insights (CMI) in its report.
Undergarments, also known as intimate clothing, are the second layer of clothes worn by men, women, children, and adolescents underneath their outer dresses. These intimate wear are an important component of the worldwide apparel production industry.
Intimate wear, including undergarments, is produced from fine fabric that provides comfort to the user. Undergarment manufacturers regularly experiment with different textile materials to achieve this goal. They use materials like linen, silk, rayon, cotton, nylon, Lycra, and modal. Manufacturers are increasing their research budgets in order to produce better and more comfortable undergarments.
Youngsters prefer buying from online stores and look for the best deals from famous brands that regularly come up with new styles endorsed by top celebrities. This is the reason for the increasing number of lingerie marketing and distribution-focused e-commerce platforms.
Retailers are making efforts to provide an ideal product mix to accommodate customers of all ages. They showcase various international and local brands that are in demand. An interesting fact in this regard is that Asia is leading the growth in sales of personal gear in Asia. The increase in consuming middle class with high-income levels is driving the growth. Youngsters from affluent families know the current fashion trends and have the desire to spend on premium goods. Another reason for the high growth of undergarments in Asia is due to the continuous increase in working women in countries like India, China, and Japan. India and China being the most populous countries in the world lead the growth.
