According to the Better Cotton Initiative (BCI), 192 retailers and brand members sourced 1.7 million tonnes of Better Cotton in 2020.
The volume is around 13% more than the cotton sourced during 2019.
The BCI engages and brings together the entire cotton sector, from farmers, ginners, and spinners to civil society organizations and significant global retailers and brands, to establish more sustainable cotton as the norm.
Among BCI’s 2,000 members, its Retailer and Brand Members influence the market and drive demand by sourcing more sustainable cotton as their raw material of choice. Better cotton: the cotton grown by licensed BCI Farmers often forms a significant part of a retailer’s portfolio of more sustainable cotton, including organic, Fairtrade, and recycled cotton.
Paula Lum Young-Bautil, Deputy Director, BCI, said, “BCI Members remained focussed on their commitments to sustainability through this challenging year. From civil society members supporting farmers on protective measures for Covid-19 to commercial members continuing to source Better Cotton and investing in cotton farming communities, BCI Members were more active and engaged than ever.
Now we look ahead to 2021 and support even more ambitious sourcing plans from our growing membership.”
