The textile industry of Pakistan is an indispensable sector of its economy that gives an impetus to economic growth. When it comes to everyday essentials of life, the use of a towel holds an important place.
Towel and its associated products are significant players in the textile industry of Pakistan. Besides, the towel and its sub-sectors stand next to bedwear concerning production and exports. The towel industry had no place in the textile industry before 1965. However, currently, the towel is a potential sector for the economy because a terry towel is one of the highest value additions of exportable products. Thus, the towel industry of Pakistan is mainly export-oriented, and its growth entirely depends on quality, innovation and technology, design and development, value addition, and price competitiveness. Towels contribute 6-7 percent in textile exports.
In Pakistan, the towel is one of the most growing sub-sectors of the textile industry. Currently, there are nearly 10,000 towel looms in Pakistan constituting shuttle and shuttle less in both organized and unorganized sectors. The overall market of towels is categorized into two segments one for home consumption and the second for institutional usage.
Towel comprises of a wide range of items that have different sizes, shapes, designs, colors, fabric, styles, qualities, and even various weights. For instance, waffle bathrobes are different from usual bathrobes which are extra lightweight, super soft, and more absorbent with a three-dimensional waffle texture. Because the towel has no substitute, therefore, its demand is always increasing.
Towel consists of a broad range of products with equal sub-sectors. The range includes terry towels, terry lounge covers, pool towels kitchen towels, salon towels, sports towels, bathrobes, washcloth, bar mops, beach towels, bathmat, face towels, printed and embroidery towels, tea towels, wash gloves, and many more similar items. The towel manufacturing companies are quitting conventional methods and channels of production and shifting towards innovation and modernization with no compromise on quality to meet international market standards and to gain a competitive edge. High-quality and luxurious towels are being manufactured with premium yarns.
