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An Interview with Mr Alexander Martin Bachmann, Marketing Manager- Kelheim Fibres GmbH, Germany

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Kelheim Fibers is the world’s leading producer of viscose specialty fibers. At Kelheim plant, is combined advanced technologies with technical expertise and outstanding customer service. Approximately 90,000 tonnes of viscose fibers are produced and tested there every year – and then used in a wide variety of product areas. This high quality fibers are exported to 44 countries on 5 continents.

TEXtalks interviewed Mr Alexander Martin Bachmann (Marketing Manager, Kelheim Fibres GmbH) at Igatex 2018, Lahore Pakistan.

TEXtalks: Can you please give an introduction of Kelheim Fibres?
Mr Alexander Martin Bachmann: Kelheim Fibres is a viscose fiber manufacturer. Kelheim Fibres is located in Germany where all our fibers are produced.

TEXtalks: What are the main products of Kelheim Fibres for Pakistani market?
Mr Alexander Martin Bachmann:
Kelheim Fibres mostly deals with viscose specialty fibers. For the Pakistani market we supply four different kinds of products which include Viloft, a flat viscose fiber which provides more comfort, Visetta, which is a microfiber that is 50% finer than silk, Danufil, it is a deep dye cationic viscose fiber for melange effects and Danufil BF, which is a flame resistant viscose fiber.

TEXtalks: How does Kelheim Fibres see sustainability?
Mr Alexander Martin Bachmann:
Sustainability is of high significance for Kelheim Fibres. It is a benchmark set by brands and Kelheim Fibres in Germany are very cautious concerning the environmental responsibility and ecological technology. So, we make sure to keep the sustainability standards up to date and fulfill the criteria with immense responsibility.

TEXtalks: What does industry 4.0 mean to Kelheim Fibres?
Mr Alexander Martin Bachmann:
Since Kelheim Fibres is a chemical company and does not require high technological automization. Hence, for us industry 4.0 is not very important.

TEXtalks: Any upcoming innovative products from Kelheim Fibres?
Mr Alexander Martin Bachmann:
Yes, Kelheim Fibres is working on a viscose fiber which will reduce the amount of water consumption for the denim production which will be extremely beneficial for the Pakistani market.

TEXtalks: How has the response from the visitors been so far at the exhibition?
Mr Alexander Martin Bachmann:
It is Kelheim Fibres first visit in Pakistan. The response has been extremely positive. Also, thanks to our partner iTextiles, we have had good interaction and discussions with the customers. Our products have caused high interest among our customers and we see good potential in Pakistani market.

TEXtalks: How do you see Pakistani market for Kelheim Fibres products?
Mr Alexander Martin Bachmann:
Pakistan has the third largest viscose market in the world. There is a lot of export going to Europe and USA and now the Pakistani presents great opportunities for the export market like lawn, shawls and all other fibers that can help improve the comfort of local people here in Pakistan.