Invista says it has developed the Lycra Bra Fabric Finder in response to the current consumer-driven shift towards casual bras. Invista, owner of the original elastane Lycra fibre, aims to strengthen its leadership position in the intimate apparel category with the development of a new proprietary tool: the Lycra Bra Fabric Finder.
First of all, casual bra designers identify the desired comfort and support level they need:
– Active fabrics are meant for high support and medium comfort
– Everyday fabrics grant a mix between comfort and support
– Leisure fabrics provide high comfort and medium support
This is then followed by the shaping type – either natural shaping for a softer, truer silhouette, or power shaping for more defined curves. Then, they can select the appropriate certified fabric to meet their needs.
Fabric goes through a rigorous testing process to ensure it meets the predetermined parameters of each IP-protected index. As a result, designers will be able to create the perfect casual bra that delivers the shape and support women need, and the comfort they want, the company explains.
Producers who utilise the Lycra Bra Fabric Finder will be able to leverage Invista’s expertise to create new casual bra offerings. “Today, women want to be the best they can be and they’re tired of having to sacrifice support and shape for comfort—they want it all,” said Melissa Minihan, vice president of marketing, Intimate Apparel, at Invista. “Casual bras are not a fad that will die out. Their widespread, global appeal represents a style evolution, and the Lycra Bra Fabric Finder will make it easier than ever before for brands to meet this growing demand and gain market share.”
