Profit vs. Planet is a huge challenge for international textile brands. The pollution that has been caused due to fast fashion is not ignorable. The demand for sustainable fashion is bigger than ever, and If you have become aware of the impact shopping choices make on the environment, you are doing a great job for Mother Planet.
A recent study by the e-commerce platform Nosto found that 52 percent of consumers want the fashion industry to become more sustainable. A massive 75 percent of consumers now want brands to reduce the amount of packaging they use.
Various famous brands are putting the mother Planet before profit. Among these brands, the following are doing a great job
– People Tree
– Boody
– BAM with their Get Fresh Challenge Campaign
– Birdsong
– Lucy & Yak
Founded in Tokyo in 1991, People Tree was the first organization to achieve a GOTS (Global Organic Textile Standard) certification. The People Tree is crafted from 100 percent organic Fairtrade certified cotton. Boody is WRAP certified (Worldwide Responsible Accredited Production), which ensures that sewn products are produced under lawful, humane, and ethical conditions. In terms of sustainability, Birdsong uses second-hand fabrics through its partnership with Traid, and aims to use organic, natural, and sustainable materials as much as possible.
