Rent-A-Towel, a Dubai-based linen company, has announced to launch the Dr. Linen collection. The Dr. Linen range has been developed to address the hospitality industry’s needs as it reopens for business in the new normal, focusing on balancing hygiene, comfort, durability, and ROI while minimizing the impact on the environment.
Dr. Linen is a premium, eco-friendly, anti-bacterial, and comfort-driven range of bed & bath linen. Dr. Linen products will be available to hotels, hotel apartments, hospitals, spas, beach clubs, golf clubs, fitness centers, other commercial hospitality establishments in the UAE and the wider region.
As a first-of-its-kind product, Dr. Linen offers a host of benefits for commercial linen usage in the post-pandemic era by using a blend that includes TENCEL branded lyocell fibers. Reducing environmental impact compared to conventional products like cotton and offering better performance, aesthetics, and comfort.
The range’s production is already underway, and the range will be available for commercial use within the next two months. The fibers are manufactured sustainably using an award-winning closed-loop production process and are unfavorable for bacterial growth; the Dr. Linen range increases product durability over repeated use.
Narayanan Raghavan, CEO at Dr. Linen & Rent-A-Towel, said, “Increased guests expectations in terms of hygiene, reduced operating budgets for hotels, general ROI concerns owing to the pandemic lockdowns, and stricter hygiene compliance requirements issued by government authorities are some of the challenges the industry is facing daily. Coupled with this is a growing demand for visible sustainability measures, without compromising on customer comfort or experience.”
Avinash Mane, Commercial Head for Lenzing fibers in South Asia & Middle East, “Today consumers want to be sure their purchases will not harm the environment – while also seeking style and comfort. TENCEL fibers are unfavorable for bacterial growth due to their unique moisture management capability. Moisture evaporates quicker than in standard cotton, keeping linen dry and hygienic while retaining comfort & softness, even after multiple washes. To add to these benefits, the product helps reduce water usage, and save the environment. With their botanic origin, the low environmental impact of production, energy saved during processing, and eventual biodegradability on disposal, TENCEL fibers exemplify sustainability in the textile industry.”
