To elevate supply chain transparency for the nonwoven fibers, Lenzing is launching an E-branding certification and licensing service for its Veocel brand. It will provide the brand’s expanding network of partners with a platform designed to increase the value of products by showcasing the use of sustainable, high-quality, and ethically sourced materials.
First launched in 2018 for the textile industry, the Lenzing E-branding service unifies registration, application, and approval in a state-of-the-art online system designed to eliminate paper and reduce response times, to enhance efficiency digitizing workflow.
The system’s early success and positive feedback made the expansion to the Veocel brand a natural next step.
Jurgen Eizinger, vice president of global nonwovens business at Lenzing, said, “We are excited to expand our industry-leading E-branding service to Veocel customers and partners. It showcases our commitment to sustainability for nonwoven applications, accelerates the industry’s digitalization, and sets new standards for driving greater transparency.
The Veocel brand is rapidly becoming an industry-leading credential for hygiene and personal care brands and end-users who are serious about increasing their environmental responsibility. We have observed an overwhelmingly positive shift in consumer preferences as they seek greater sustainability from the nonwoven brands they trust.”
As a digital hub for Veocel brand partners, the platform includes features to apply for new licenses, monitor application status, and manage existing licenses. Simultaneously, the platform will act as a support portal, showcasing the latest branding guidelines and support for Veocel brand-certified products.
