JCPenney continues to sharpen and expand its women’s private brand portfolio by launching the new Ryegrass™ collection designed to compliment her natural beauty and femininity.
It combines intentional design and luxe fabrics, the assortment of blouses, dresses, skirts, denim, shorts, vests, and jackets layer for an effortlessly sophisticated look. The Ryegrass line is available exclusively at JCPenney in 400 stores and on jcp.
com, beginning May 24.
The addition of the Ryegrass brand represents the fifth new private brand to join JCPenney’s women’s apparel portfolio in the past six months, following the successful introduction of Stylus™ styleisure™ apparel last fall and three new swim brands—Mynah™, Decree™, and Sonnet Shores™—earlier this spring. The women’s assortment has also recently seen successful refreshes to its new approach® casual denim brand, Xersion® activewear brand, and the Liz Claiborne® collection.
Customers can expect more newness to the women’s private and national brand offerings throughout 2021.
Michelle Wlazlo, executive vice president and chief merchandising officer at JCPenney, said, “The Ryegrass collection represents how we are raising the bar in our women’s private brand portfolio to offer our customers more elevated, on-trend styles. It sets the tone for JCPenney’s view on approachable, luxurious apparel and commitment to high-quality style at a tremendous value.
”
