JACK & JONES makes summer jeans cooler with new men’s denim collection featuring COOLMAX® technologies and LYCRA® fiber.
Explore the Summer 2021 denim collection from JACK & JONES featuring COOLMAX® technologies for cooling performance and LYCRA® fiber for lasting comfort and fit.
The LYCRA Company collaborated with JACK & JONES, a leading menswear brand in China, to launch a summer 2021 denimcollection powered by both COOLMAX® brand technologies and LYCRA® fiber for a cool, comfortable fit.
Explore the collection
The inclusion of LYCRA® fiber delivers a comfortable fit to this collection, which is now on sale online and in JACK & JONES stores in China nationwide. COOLMAX® technology, meanwhile, features a proven moisture-wicking performance that helps keep the wearer cool and dry.
Provides all-day freshness
In addition to utilizing COOLMAX® fiber, the new collection also uses COOLMAX® freshFX® fabric which contains silver ions to help deliver all-day freshness. The active component, which is spun directly into the yarn, remains effective even after repeated washing.
Offers a natural touch
The JACK & JONES collection also includes stylish denim pieces made with COOLMAX® Natural Touch™ fabric. The patented composite yarn structure not only enhances moisture wicking, but also gives garments a natural look and soft feel via cotton staple fibers.
Co-branding drives sales
The LYCRA Company and Jack & Jones created a jointly branded hangtag to clearly communicate the advantages of COOLMAX® technology. The two companies also collaborated on a social media promotion and online/in-store product displays to promote the summer line.
Cooling innovation debut
COOLMAX® freshFX® fabric is the result of a joint R&D effort from The LYCRA Company and Guangdong Advance Denim Co. Ltd. following the Autumn/Winter 2020 Intertextile Fabric Show. This marks the first time the innovative technology has been communicated on a consumer level.
“There has always been a close collaboration between JACK & JONES and The LYCRA Company. We are excited to introduce COOLMAX® freshFX® fabric into this year’s new collection, which adds value to our denim products and can satisfy consumers’ upgraded need for the summer,” said Deri Chun, Designer, JACK & JONES.
