Amsterdam’s Denim Days Festival returns to its physical format on April 22-23, inviting denim makers and fans to gather at De Hallen and Denim City to shop, meet and learn. Described as the “market edition,” the event will spotlight independent designers, artisans, and local brands. The program includes workshops, customization opportunities, vintage shopping, and the education series “Denim Talks” sponsored by Lenzing’s Carved in Blue.
Circular Dutch label Mud Jeans will bring its denim shredder to give a live demonstration on how to shred jeans. The brand takes back worn-out jeans to recycle or give a second life to denim in good condition. At Denim Days, visitors can buy a selection of pre-owned jeans while getting a sneak peek of a new collaboration with The Van Gogh Museum. The capsule collection includes laser-printed jeans and jackets made with hemp and post-consumer recycled denim.
Love Denim, which opened its own U.K. factory, will travel to Amsterdam to showcase its distinct contemporary designs, including Japanese selvage jeans and indigo-dyed workwear-inspired jackets and trousers.
Officina+39 will invite visitors to apply its circular Recycrom dyestuffs on secondhand garments. The event is an opportunity to break the invisible wall that usually stands between the supply chain and the end consumer and builds trust, said Andrea Venier, Officina+39 CEO. The Amsterdam-based label will bring an exclusive collaboration with Rotterdam-based IF Denim to the festival. The line of upcycled products spans on-trend bucket hats and ties made from the old stock of Amster denim jeans.
