REDTAG, the region’s favorite value fashion and homeware brand, has launched a specialized denim collection with a host of options for women, men, boys, and girls. The all-new collection pays homage to the endurance and the rugged individualism — qualities symbolized by denim through its origins. REDTAG’s denim collection, available in classic and contemporary designs and colors, is aligned with shoppers’ growing need for functional-yet-aesthetic apparel. The collection emphasizes women’s fashion, in line with the brand’s continued advocacy for their rights and alignment with the broader socio-cultural evolution in the Middle East.
The highlights include ice-washed and bleach-washed jeans, available in slim-fit, straight-fit, skinny, and crop variants that can complement a range of tops. For those who yearn for crossovers, the new collection brings drawstring-waist cotton-lycra tapered jeggings that boast superior comfort.
Power dressers will be flattered with checked trousers and leather options, including split-hem wrap skirts and seam-front skinny-fit leggings in solid black and eccentric light beige. The Denim Collection also panders to unique preferences such as high-waist, wide-leg, pull-on, balloon and baggy.
REDTAG has been actively expanding across the region, with hyper-convenience value propositions such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery.’ With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region.
Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
