BETTER COTTON, Pakistan’s Regional Member Meeting 2022 started in the local hotel in Karachi on 6th October 2022. The focus of the meeting is Climate Change Mitigation: Towards 2030 and the mission is to help cotton farming communities survive and thrive, while protecting and restoring the environment.
The event is already on a great success with a large number of attendance by BETTER COTTON members from the textile industry of Pakistan.
TEXtalks International as an exclusive media partner of BETTER COTTON INITIATIVE 2022 Regional Members Meeting will present the coverage of the event for the interest of all the readers.
Lena Staafgard, Chief Operating Officer, Better Cotton joined the regional member meeting 2022 live on video call. She said, “At Better Cotton, our mission is to help cotton communities survive and thrive, while protecting and restoring the environment. We have developed a four year comprehensive program introducing traceability solutions to make Better Cotton Traceable to origin. Since 2009, Better Cotton has developed, tested and applied standard, whilst growing our reach to include more than 2.5 million farmers globally. Now is the time to deploy this scale to generate deeper impact.”
BCI have selected five impact areas, which will act as divers of change for continued improvement in farming practices. Each impact area will have a target and will be accompanied by one or more associated indicators to measure progress.
The target for the climate change mitigation impact area has already been finalized.
The target and indicators will be published before the end of 2022.
