Levis tapped Highsnobiety to design and sell a limited edition 501 Jean

Levi’s tapped Highsnobiety to design and sell a limited edition 501 jean to celebrate the style’s 150th anniversary. Levi’s tapped the Berlin-based digital media and cultural consultancy to design and sell a limited-edition 501 Jean.

Highsnobiety is also known for its street style photography, showcasing the latest trends and styles from fashion weeks and streetwear events worldwide. Over time, Highsnobiety has evolved into a multimedia platform, incorporating video content and collaborating with brands and designers on exclusive projects and limited-edition products.



Levi’s is the most celebrated denim brand.

Just 150 pairs of the jeans, which retail for $165, are available exclusively on Highsnobiety’s website. The jean comes in a classic blue stonewash color and has a white “HS” logo embroidered below the right pocket. Each pair displays a “Love 150/150” label inside, representing a numerical sequence that designates its individual number within the limited-edition collection. The identification system has been in place at Levi’s since the 501 jean’s creation.

True to Highsnobiety’s roots, the 501 collab offers a media component as well.

Each pair has a QR code positioned at the bottom of the back pocket that directs people to a video where Herbert Hofmann, Highsnobiety’s VP creative and buying, talks about his long standing relationship with Levi’s as “a core piece of fashion and self-expression.

”

Last week Levi’s released the first-ever plant-based version of the 501 made with 97 percent bio-based components. It will add a 501 made with cottonized hemp and cotton selvedge denim later this year.