BESTSELLER’s largest brand, JACK & JONES, introduced a pair of men’s trousers for consumer sales in October 2022. The trousers are made of 20% SPINNOVA® fiber, 20% BCI cotton, and 60% organic cotton and are available online with a global reach. Spinnova is one of the world’s most sustainable textile materials to benefit.
In September 2020, Spinnova and BESTSELLER announced they are working together towards a more sustainable future. At the same time, BESTSELLER introduced its innovation lab, ‘Fashion FWD Lab,’ which focuses on new, low-impact, circular materials, better production, new business models, and smarter ways of manufacturing. As BESTSELLER’s experimental sustainability playground, Fashion FWD Lab acts as a catalyst for collaborations consisting of pilot projects, workshops, case studies, and more to accelerate sustainable change.
The lab is part of BESTSELLER’s ambitious sustainability strategy, Fashion FWD, which is launching the company towards a future that is climate positive, fair for all, and circular by design. Concrete goals include helping bring new sustainable fibers to the market by 2025. The Spinnova material is a great fit with the strategy, as it is climate-friendly and fully upcyclable in Spinnova’s process, without harmful chemicals.
Elena Osenbrüg, Sustainability Responsible At Jack & Jones, said, “In Spinnova we found a strong partner to step up. After visiting Spinnova’s mill in Finland, seeing how pristine the fibre production is, and close work with our buying team to create a statement piece, I am excited to see the first JACK & JONES product made with SPINNOVA® fiber on the market.”
