Archroma and Carlin will be at Première Vision Paris next month, where they will share a booth fully dedicated to colour creativity, inspiration and performance.
Mr Chris Hipps, Global Director of Archroma Color Management Services commented, “The Carlin x Archroma collaboration is all about sustainability. We aim for environmental sustainability, with the many eco-advanced colour systems available from Archroma’s extensive portfolio. And we aim and for the economical sustainability of the brands and retailers who partner with us and can dramatically reduce their time to market.”
Ready-to-launch colour trends
At Première Vision, Archroma and Carlin will provide full consultation from colour trends to colour inspiration to colour implementation from the first mood board all the way into production. At the booth, Carlin will present its trend books for Spring-Summer 2021. The Impulse SS2021 trend book presents Carlin’s four main themes for Spring-Summer 2021: Alta Vista, Riverside, Senso and Revelry – Réjouissances, with a detailed and inspiring macrosocial decoding and several creative leads for each of the themes.
The booth itself will bring to life Alta Vista, an expression of rising societal trends such as “warm expressions”, “sustainable greengrocers” or “essential materiality”. The theme translates into incredibly bright colours, such as Inca Indigo, Red Earth, Bougainvillea and Cibola Gold, to make Spring-Summer collections popping and uplifting.
Closing the loop from forecast to insight, visitors to the booth will also have the opportunity to check which colours are currently trending in the textile industry, with Archroma’s Trending Now booklet. The booklet compiles the top 10 selling colours of Color Atlas references that are currently being selected and in-use.
It’s our nature
The longing for nature is one of the strong undercurrents in the macro social changes that Carlin uncovered and translated into colour trends: From the emerging taste for distinct food flavours, to the growing use of natural ingredients to replace synthetic ones, to the research aimed at bringing nature back into cities and into our lives.
With global public awareness finally rising around the climate crisis and the potential ecological impact of fast fashion, brands and retailers who are engaged in making more sustainable collections will have a decisive competitive edge and be on the right side of history, according to the companies.
To help them, Archroma will present its latest innovations in the area of colouring systems, in particular Indigo Reflection, based on Archroma’s new Diresul SmartDenim Blue – and Fast Sports – based on the new Foron SP-FVrange, both developed according to The Archroma Way: Safe, Efficient, Enhanced. It’s our nature.
Mr Edouard Keller, Head of International Sales said, “In that sense, the ready-to-launch colour trends by Carlin x Archroma represent a major step-change in the way designers and stylists can bring their colour dreams to life. For the first time in the history of fashion, colour trends are available for immediate selection and implementation in the supply chain, with just a few clicks.”
