Recently, China seems to be showing great interest in Turkish textile goods. Exporters from southwestern Turkey’s Denizli, which accounts for almost $1.5 billion in the country’s total .
5 billion annual home textile exports, have turned toward alternative markets.
Under the Turn-quality project, exporters are carrying out a campaign for branding called “Turkish Towels”. Denizli main exports are to US and Europe but to China its textile exports have soared to $11.73 million.
For the promotion of Turkish products in China, Turkey exporters will participate in the annual Canton Import – Export fair.
Mr Hüseyin Memişoğlu, Chairman of Denizli Exporters’ Association said, “The number of people in China’s high-income group is more than double than that of our country. There are quality products in that country, but there is a common perception that wealthy people buy European goods.
We are a European country. For this reason, it is very likely that Turkish products will find a good market there. This is an important perception, many well-known global brands have stores in China. We can easily find a market there if we open warehouses, stores and brands.
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