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Coloreel’s thread dyeing technology sets a benchmark in water savings

Dyeing textile goods are known to consume a significant amount of water resources and chemicals. Globally, many efforts are being made to reduce water consumption in textile processing, and Coloreel’s thread dyeing technology reduces water consumption by 97%, which is remarkable.

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Coloreel uses one white thread to create millions of colors and intricate patterns, unlocking new design possibilities while providing environmental benefits. By dyeing a 100% recycled polyester thread in real time, water consumption is reduced by at least 97% compared to traditional dyeing methods. In addition, the technology significantly reduces thread waste.

On average, 215 trillion liters of water per year are consumed by the textile industry.

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Coloreel is proud that Coloreel-powered embroidery machines can drastically reduce wastewater from thread dyeing.
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The company claims that a comparison can be made between Coloreel’s technology and one of the world’s leading thread manufacturers through the documentation. Their public sustainability report shows that traditional thread dyeing produces 50 times more wastewater than Coloreel’s direct dyeing.
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The company has now published a complete life cycle analysis (LCA) and an environmental product declaration (EPD) in the international database Environdec. A third party, the Swedish consulting company Miljögiraff verifies both documents.

Mattias Nordin, Sustainability Manager at Coloreel, said, “When Coloreel launched its ground-breaking technology for digital thread dyeing, the aim was to streamline an embroidery industry characterized by slow processes, difficulty in creating complicated designs and an excessive use of resources. We have known for a long time that our technology gives a significant environmental advantage. Having it verified by an independent third party is of course important for our continued work. But for us, that’s not enough. We are currently focusing on further reducing the amount of energy and ink used in production.”

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