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Monday, January 12, 2026

Experience Groz-Beckert in person and virtually at ITMA Asia 2021

ITMA Asia + CITME will be held in Shanghai, China from 12 – 16 June 2021. Groz-Beckert will present new products from all six product areas. But that is not all. As, this year, not all customers can visit our booth on site as usual, we came up with a special idea and developed our own virtual booth in addition to the physical booth in Shanghai. This gives us the opportunity to welcome all our customers at the exhibition – either virtually or on site.

Exhibition booth on site
At our booth in Shanghai we will present our products both physically as exhibits and in extended form via augmented reality. We will welcome our visitors in hall 4, booth C31 at the National Exhibition and Convention Center.

1. Tufting: Visitors to the Tufting product area can discover the measurable advantages achieved during the production of tufted floor coverings using the Groz-Beckert Tufting Gauge Part Systems.

2. Sewing: In the Sewing exhibition area, the focus will be on technical textiles – especially in the manufacture of car seats. The SAN® 5.2 special application needle is our answer to high demands when sewing car seats.

3. Knitting: The Knitting area will present several product innovations: The SAN™ SF staple fiber needle and the SNK SF staple fiber sinker, which are specially designed for use on large diameter circular knitting machines, the dur™ needle, which is particularly suitable for high loads on sock machines thanks to its optimized geometry, and the SAN™ TT needle for application-specific use on flat knitting machines in the field of technical textiles. In addition to that, Groz-Beckert will demonstrate its relevance as a system provider in the area of warp knitting.

4. Groz-Beckert Experience: Groz-Beckert will introduce its digital brand experience tailored to customer needs. Offering product staging and specific consulting, the new and exciting world provides room for exploration and orientation at the same time.

5. Weaving: With the new WarpMasterPlus, the Weaving product area provides an optimal solution for every weaving mill. The miniature weaving mill at our booth will demonstrate the interaction of all products in the area: from cleaning machines and weaving accessories to the KnotMaster.

6. Carding: The Carding product area will present its further developments for the spinning industry. These include the new stationary flat series, the TV56 revolving top and the cylinder card clothing with special tooth geometry.

7. Felting: Know-how protection and improved needle logistics are just two of the numerous advantages of the Customer Product that the Felting product area will highlight for customers at the booth.

8. WeChat: In China, Groz-Beckert uses WeChat as another way of communicating with customers. In addition to weekly news on Groz-Beckert, there is also a useful live chat function.

9. Customer Portal: Another digital service on offer will be the Groz-Beckert Customer Portal. The product areas Knitting and Sewing will present its functions and content.

10. Selfie Point: Make sure that you will remember your visit to the Groz-Beckert booth in Shanghai for a long time to come: Take a souvenir photo at our Selfie Point.

Virtual booth
At our virtual booth you will find the exhibits from the individual product areas – just like at the booth on site. You can move freely through the three-dimensional space and view the exhibits in detail. You can either “stroll” around the booth on your own or along with a Groz-Beckert employee who can give you more detailed information.

At our virtual booth you will find the exhibits from the individual product areas – just like at the booth on site. You can move freely through the three-dimensional space and view the exhibits in detail.
At our virtual booth you will find the exhibits from the individual product areas – just like at the booth on site. You can move freely through the three-dimensional space and view the exhibits in detail.

In the center of the virtual booth you will find a miniature view of our booth in Shanghai. There you can watch a video of what is happening on site and a video about the Groz-Beckert Experience, another exciting digital service from Groz-Beckert. Besides the exhibits from the individual product areas, our virtual booth naturally includes another very popular area from past exhibitions: The bar. It is the central meeting place where you can exchange ideas with Groz-Beckert employees or other visitors.

We will be pleased if you want to make an appointment for a meeting at our virtual booth. Just get in touch with your personal Groz-Beckert contact. Of course, you can also explore the booth on your own.

To visit the virtual booth, free prior registration is required. To register, please click the button below. With your personal access data you will then be able to visit our virtual booth on all days of the exhibition.

Registration Now https://exhibition.groz-beckert.com/index.html

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