Chief Executive Officer, of Pakistan Furniture Council Mian Kashif Ashfaq, stressed the urgency of using the latest digital technologies for market-driven modern designs to attract local and foreign investors.
Addressing the concluding session of the National Design Conference held under the aegis of Pakistan Institute of Fashion and Design (PISD)University he said modern technology is reshaping the fashion industry which encompasses many different small and niche industries. He said it is a form of art dedicated to the creation of clothing and other lifestyle accessories.
He said we are today living in the 5th industrial revolution and fashion is shifting from mass production to mass customization in which advanced digital and robotic technologies are used to meet the customers driven demands of local and global markets. He said for many centuries we were passing through four industry revolutions, fashion has evolved from craftsmanship to one of the most powerful industries in the entire world.
Mian Kashif said now the advent of new technologies and machinery had helped to enhance the supply chain and scale of production of fashion goods to the fashion process, however, it remained mostly unchanged until the 21st century. He said the integrated use of digital technologies is driving a dramatic shift in corporate culture that requires constant challenging of the status quo, stimulating brands to rethink their relationship with the latest market trends, disrupting the supply chain and reshaping apparel manufacturing, leading the way to more sustainable fabrics and production methods, he concluded.
VC PIFD University Prof Dr. Hina Tayyaba Khalil, Prof Dr. Shabnum Saeed Khan, and Prof Dr Syed Abdul Majid also spoke on the occasion.
Fashion industry must use latest digital designing technology to attract local and foreign markets
