Page 64 - April-May-2017
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                                                                                                                                   For the first time, DOMOTEX asia/CHINAFLOOR in
                                                                                                                                   collaboration with COVER magazine successfully
                                                                                                                                   hosted “Luxury Brands”, a contemporary
                                                                                                                                   high-end handmade design carpet showcase in the
                                                                                                                                   heart of hall W5. Luxury Brands consisted of an
                                                                                                                                   exclusive display area which featured a curated
                                                                                                                                   selection of high-end hand-made carpets from some
                                                                                                                                   of the top international rug brands, namely: Amadi
                                                                                                                                   Carpets, Ariana Rugs, Art Resources,
                                                                                                                                   Ayka Design, Creative Matters, Hossein
                                                                                                                                   Rezvani, Knots Rugs, New Moon, Rug
                                                                                                                                   Star, Samad, Tissage, Wool & Silk Rugs
                                                                                                                                   and Zollanvari. The Luxury Brands showcase
                                                                                                                                   was met with great enthusiasm and interest by the
                                                                                                                                   visiting audience, showing a clear trend setting in the
                                                                                                                                   Asian market for the handmade carpet sector.

                                                                                                                                   The exhibition’s halls were flooded by visitors from
                                                                proved the profound commitment of the flooring                     China, Asia-Pacific and other regions of the world,
                                                                industry “, said Ms. Susanne Klaproth, Global                      who came to discover new trends, technologies and
                                                                Director DOMOTEX at Deutsche Messe, one of the                     innovations and took part in 33 conferences, events
                                                                organizers of the show. “We received a very                        and seminars around flooring practices, applications
                                                                positive feedback from our exhibitors who                          and modern day challenges, presented by
                                                                appreciate the high quality of the visitors. This                  world-renowned flooring experts, professionals and
                                                                motivates us to keep on targeting the best buyers                  designers. Events like the “ALL IN ONE Home
                                                                of carpets and floor coverings from China and                      Decoration Industry and Wooden Products
                                                                Asia-Pacific. “                                                    Development Summit” and the “Bamboo Flooring
                                                                                                                                   and Outdoor Decking Matchmaking” attracted a
                                                                The InnovAction Flooring program once                              plethora of both domestic and international flooring
                                                                again gave DOMOTEX asia/CHINAFLOOR 2017                            visitors, while cadex conferences such as the “Luxury
                                                                exhibitors the opportunity to showcase their newest                Boutique Hotel Design” and “Smart Home” were fully
                                                                products to the audience before and during the                     packed with architecture and interior design professionals.
                                                                exhibition. More than 500 new products were
                                                                launched on the show’s dedicated online platform                   Another feature that continued its successful route
                                                                by over 400 exhibitors.  Visitors voted online and                 following its 2016 launch was the US Distributor
                                                                onsite for their favorite innovative products                      Delegation that brought together 10 flooring
                                                                choosing the Top 10 from wood, carpet and                          professionals from some of the biggest flooring
                                                                resilient sectors. The companies that received an                  distributing companies in the US for a China Factory
                                                                award under the category 2017 Top 10 New                           Tour before the exhibition and onsite B2B match
                                                                Products were: ERE FLOORING, FUYU WOVEN,                           making with selected exhibitors during DOMOTEX
                                                                FUXING CARPET, PROPARQ, HOMEDEC WEIYA                              asia/CHINAFLOOR. “The breadth of products at the
                                                                CARPET, INNOMASTER HOME, JIALI CARPET,                             exhibition was simply incredible. It is something that
                                                                KINGDOM PLASTICS, TAISHAN ARTIFICIAL TURF                          any executive who deals with Asian manufacturing
                                                                INDUSTRY, and YINGTAIHONGYE HOME                                   should experience. I would definitely say the trip
                                                                DECORATION. Onsite, visitors had a chance to                       provided me with extra knowledge that will prove
 DOMOTEX asia/CHINAFLOOR, the leading flooring   India, Iran, Turkey, The Netherlands and USA were   preview and experience a selection of 50 new products   crucial for future dealings.” – said Chuck Greene,
 tradeshow in Asia-Pacific, opened its doors to   also represented through country pavilions. The total   displayed in 2 dedicated InnovAction Centers.  hardwood product manager at Apollo Distributing.
 visitors and exhibitors from all around the world   number of visitors increased by 8.2 % from the
 during March 21-23, 2017 at the Shanghai New   previous edition and reached 54,529 visitors, among   cadex, the international hub for connecting,   Future is looking particularly bright for DOMOTEX
 Exhibition Centre.  1,364 exhibitors from 40 different   which 12,812 were international flooring   learning and doing business in the design and   asia/CHINAFLOOR 2018, which will mark its 20th
 countries, among which 313 were international,   professionals.   architecture industry was held for the second year              year on the forefront of the flooring industry in Asia as
 exhibited both traditional and innovative flooring             concurrently to DOMOTEX asia/CHINAFLOOR.                           the leading flooring tradeshow. With a phenomenal
 products in an extended gross area of 145,000sqm   “Again DOMOTEX asia/CHINAFLOOR confirmed its   cadex hosted three days of conferences,   onsite rebooking rate of 64 % and an excellent
 spread throughout 13 halls. Ten countries, namely   leading position in Asia-Pacific. In particular, the   networking, interactive events, creative displays,   feedback from the exhibition’s visitors, the 2018   maintain its position as the No. 1 flooring exhibition
 Afghanistan, Belgium, Croatia, France, Germany,   huge variety of domestic and international brands   and much more.              edition is sure to come back even more enriched and   both for exhibitors and for visitors in Asia-Pacific.
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