Page 49 - April-May-2018

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Monforts presented Green

solutions at Igatex

Valued Monforts customer Artistic Milliners is the need for heating in the indigo fixation process, which
denim manufacturer behind the G-Star Elwood means less energy consumption.
RFTPi jeans which are being launched by Dutch
brand G-Star RAW for the Spring/Summer 2018 G-Star also worked with long-standing partner Saitex
season. to make and wash the garments. By employing
sustainable technologies, good chemistry and
In a first for the sector, these are Cradle to Cradle renewable energies, 98% of the water will be
(C2C) Gold level certified. recycled and re-used and the other 2% will be
evaporated, leaving no water to be wasted or
As one of the world’s largest, vertically-integrated discharged into the local environment.
denim fabric and garment manufacturers with a
capacity of 1.8 million finished garments per month, Only 100% organic cotton was used and all other
Karachi, Pakistan-based Artisitic Milliners has been components not conducive to easy recycling were
in business for over 40 years. It is now equipped with removed – rivets and zippers have been replaced
a complete low energy and water-saving denim with eco-finished metal buttons and all labelling and
finishing line from Monforts, as well as an additional carton packaging is responsibly sourced.
Monforts sanforizing unit. AD
G-Star is now working with Artistic Milliners to
Monforts met its potential and existing denim provide open-source access to fabric development
customers at the Igatex show, which took place in processes through Cradle to Cradle certification.
Lahore, Pakistan, from April 26 – 29, and held
interactive discussions on how to get the most “Our new denim fabric and its revolutionary indigo
sustainable results from its advanced finishing process will become an open source for the rest of
technologies. the industry to use,” said Frouke Bruinsma,
Corporate Responsibility Director at G-Star RAW.
Impact “We would like to invite others to join us towards
G-Star RAW’s latest denims were developed by cleaner and more ethical denim production globally.”
analyzing each part of the denim design process
and exploring how to reduce the environmental Wider adoption
impact at every step. “We are really proud to have collaborated with our
partners in developing the most sustainable denim
Together with chemicals leader Dystar, G-Star RAW fabric ever made at Artistic Milliners,” added Artistic
and Artistic Milliners formulated the cleanest indigo Milliners Director Omer Ahmed. “Together we have
technology to date, employing an organic fixing pioneered a radical new dyeing method which is
agent to result in 70% fewer chemicals, no salts and water and salt-free and which we call Crystal Clear.
producing no salt by-products during the reduction This is perhaps the most radical change to the
and dyeing process, consequently saving water and indigo dyeing process since its industrialisation.
leaving clean and recyclable water effluent. Even though this formula is in its infancy we are
hopeful that in due time it will be adopted by the
Brilliant shades denim industry at large as there is an unprecedented
The process creates brilliant indigo shades with environmental/water saving potential in using this
enhanced sheen, and is applicable to both indigo method.”
and sulphur dyeing. In conventional systems, Artistic
Milliners reports that indigo dyestuff is stored after As one of the world’s largest, vertically-integrated
the dyeing process and only around 20% can be denim fabric and garment manufacturers, the
reused due to salt formation. The company’s Crystal company has been in business for over 40 years and
Clear formulation involves pre-reduced liquid indigo is equipped with a complete denim finishing line
that requires no additional water or salt and allows from Monforts, as well as an additional Monforts
indigo recovery up to 100%. Additionally, there’s no sanforizing unit.

April/May 2018