Page 51 - April-May-2018

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Lenzing and Country Road make

it easy to feel good about fashion

The Sateen Jean will be available online and at 80
store locations across Australia and New Zealand.

Sustainable Partnerships
“Our partnership with Country Road is a key
milestone to the development of the newly launched
TENCEL™ Lyocell fibers using REFIBRA™
technology, as well as a major step forward in
sustainable fashion,” said Tricia Carey, Global
Business Development Director of Denim, Lenzing
Group. “While retail brands pay more attention to
supply chain transparency, consumers are
becoming more conscious about choosing high
quality products made with sustainable materials
and green production process. Guided by the
TENCEL™ brand promise of ‘Feels so right’, we will
continue to innovate and identify ways to reduce the
fashion industry’s ecological footprint while ensuring
natural comfort. REFIBRA™ technology marks
another step forward in our journey, and we’re grateful
to work alongside Country Road to bring high quality
and sustainable denim products to the market.”

A testament to Lenzing’s commitment to driving
sustainability, REFIBRA™ technology transforms a
The Lenzing Group (Lenzing) is pleased to supplemental proportion of cotton scraps collected
announce a collaboration with Country Road an from garment production and wood pulp from
iconic Australian lifestyle brand. Under the responsibly managed forests into new virgin
collaboration Country Road will be the first major TENCEL™ Lyocell fibers. The fibers are produced
Australian retailer to introduce denim garments via a closed-loop production process using
made from TENCEL™ Lyocell fibers with Lenzing’s bioenergy and can be used for fabric and garment
innovative REFIBRA™ technology. production. Denim garments made with REFIBRA™
technology are smooth and gentle on skin, yet
Feel Good Innovation versatile, strong and durable for everyday wear.
Country Road’s top selling Sateen Jean is now TENCEL™ Lyocell fibers produced by REFIBRATM
made from TENCEL™ Lyocell using REFIBRA™ technology recently achieved the Recycled Claim
technology by LENZING. The fabrication created by Standard, which certifies that production processes
Spanish mill Tejidos Royo is smooth and gentle on in its entire supply chain having undergone proper
the skin, while being strong and durable for steps to ensure integrity of the final product.
everyday wear.
TENCEL™ Denim is a branded offer under TENCEL
Says Darren Todd, Managing Director, Country ™, the textile specialty brand of the Lenzing Group
Road; “We actively look to partner with that covers textile specialty product offerings for
manufacturers who are driving innovation in this apparel and home. TENCEL™ Denim cellulosic
space. Lenzing continues to demonstrate how we fibers of botanic origin are tailored for a sustainable
can reduce our ecological footprint and reassess lifestyle, liberating personal expression through
waste as a resource.” movement by their natural comfort, smoothness
and versatility.

April/May 2018