Page 12 - April-May 2021
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                   WRAP launches new textile



                                      2030 initiative






            Waste and Resources Action Programme (WRAP),     Commitment to collectively reduce their products'
            the UK to introduce the "Textiles 2030". The Textiles   impacts. Therefore, the WRAP's initiative Textiles                                Amazon brings
            2030 is a new ground-breaking, expert-led initiative,   2030 is the big game-changer in the world of
            harnessing UK leaders' knowledge and expertise in   Textiles. SCAP has successfully brought together
            sustainability to accelerate the whole fashion and   fashion retailers, charity retailers, and textile                                   opportunities to
            textiles industry's move towards circularity and   recyclers to reduce the impacts of clothing
            system change in the UK.                         consumed in the UK.

            Textiles 2030 is a voluntary agreement to be funded   From 2012 to 2020, the pioneering industry-led                        Pakistan's textile sector
            by its signatories and government. Signatories will   action plan has delivered positive environmental and
            collaborate on carbon, water, and circular textile   economic outcomes for forward-looking UK fashion
            targets and contribute to national policy discussions   and textiles organizations.  WRAP has convened
            with UK governments to shape Extended Producer   working groups, helped signatories identify                            Amazon comes to Pakistan! Amazon.com, Inc. is an   avenues. The Google search volume of "how to sell
            Responsibility and other critical regulatory     improvement actions, set targets, measured and                         American multinational technology company based   on Amazon" from the country has jumped from
            developments.                                    verified progress, and shared expertise and best                       in Seattle, Washington, which focuses on         165,000 queries in May 2020 to 246,000 in the
                                                             practice, enabling a significant proportion of the UK                  e-commerce, cloud computing, digital streaming,   outgoing April, indicating a high interest.
            Over 90 organizations representing more than 48%   textiles industry to reduce the carbon, water, and                   and artificial intelligence. Adviser to the Prime
            of UK retail clothing sales made the voluntary SCAP   textile waste impacts.                                            Minister on Commerce, Textile, and Investment    The big manufacturers, especially in the
                                                                                                                                    Abdul Razzaq Dawood announced on 21 May 2021     export-oriented sectors such as textile, also seem to
                                                                                                                                    that e-commerce giant Amazon had added Pakistan   be excited. But as primarily B2B companies that
                                                                                                                                    to its sellers' list.                            play on a corporate model, it remains to be seen
                                                                                                                                                                                     how much they are willing to open themselves up to
                       Mustaqim Textile bags IKEA's                                                                                 The inclusion of Pakistan in Amazon's list is an   the wild west of the consumer market, where
                                                                                                                                                                                     margins can be thinner and demand much more
                                                                                                                                    excellent opportunity for Pakistani youth, small and
                                                                                                                                    medium enterprises, and entrepreneurs. Until
                                                                                                                                                                                     unpredictable.
                   'Affordable Sustainability' award                                                                                recently, local entrepreneurs looking to sell their   People are hopeful that the new development would
                                                                                                                                    products internationally through online channels and
                                                                                                                                                                                     put Pakistan on the global e-commerce map,
                                                                                                                                    earn a higher buck had to go through various
                                                                                                                                    unofficial methods such as registering an LLC in the   opening up a new era of business boom by
                                                                                                                                    US (usually Delaware). This came with its own cost,   connecting it across the world. Like other
            IKEA has awarded Mustaqim Dyeing and Printing    services. Founded in Sweden in 1943 by 17-year-old
            Industries Private Limited the prestigious affordability   Ingvar Kamprad, IKEA has been the world's largest            usually upwards of $300 for incorporation, by no   international companies and brands, Amazon is a
            sustainability award. By transforming recycle plastic   furniture retailer since 2008. The brand used by the            means spare change for an average Pakistani, plus   highly consumer-centric marketplace where
            bottles into sheets and covers, Mustaqim has     group is an acronym that consists of the founder's                     setting bank accounts. For Europe, that cost can go   consumer reviews are taken very seriously.
            decreased CO2 emission and saved thousands of    initials (Ingvar Kamprad), and those of Elmtaryd, the                  more than $2,000.                                Therefore, Pakistan entrepreneurs will have to be
            barrels of oil while still reducing the cost, said IKEA   family farm where he was born, and the nearby                                                                  very careful if they desire to benefit from this
            during the award ceremony.                       village Agunnaryd (his hometown in Smaland,                            Often, one needed some connection abroad — a     opportunity.
                                                             southern Sweden).                                                      brother in the US or an old friend — to manage
                                                                                                                                    some of this nitty-gritty specific to the geography   Pakistan's e-commerce market has grown
            IKEA is a Swedish multinational conglomerate that   Winning such a prestigious award is an outstanding
            designs and sells ready-to-assemble furniture,   achievement for Pakistan's textile industry. Mustaqim                  they were trying to sell in. However, with Pakistan's   dramatically over the last year. It is estimated to have
            kitchen appliances, and home accessories, among   Pakistan is the only textile company globally, getting                addition to Amazon's list of seller countries, it's this   expanded by 35 percent in this quarter of the current
            other valuable goods and occasionally home                                                                              barrier that has been put down. With the promise of   fiscal to Rs 96 billion from Rs 71 billion a year ago.
                                                             this award from IKEA for this particular category.                     making it big by tapping on the opportunities    The Government is planning to involve our SMEs to
                                                                                                                                    abroad, the quintessential Pakistani dream,      join this gateway with the best quality products of
                                                                                                                                    hundreds of thousands of people are looking for   international standards.


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