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WRAP launches new textile

2030 initiative

Waste and Resources Action Programme (WRAP), Commitment to collectively reduce their products'
the UK to introduce the "Textiles 2030". The Textiles impacts. Therefore, the WRAP's initiative Textiles Amazon brings
2030 is a new ground-breaking, expert-led initiative, 2030 is the big game-changer in the world of
harnessing UK leaders' knowledge and expertise in Textiles. SCAP has successfully brought together
sustainability to accelerate the whole fashion and fashion retailers, charity retailers, and textile opportunities to
textiles industry's move towards circularity and recyclers to reduce the impacts of clothing
system change in the UK. consumed in the UK.

Textiles 2030 is a voluntary agreement to be funded From 2012 to 2020, the pioneering industry-led Pakistan's textile sector
by its signatories and government. Signatories will action plan has delivered positive environmental and
collaborate on carbon, water, and circular textile economic outcomes for forward-looking UK fashion
targets and contribute to national policy discussions and textiles organizations. WRAP has convened
with UK governments to shape Extended Producer working groups, helped signatories identify Amazon comes to Pakistan! Amazon.com, Inc. is an avenues. The Google search volume of "how to sell
Responsibility and other critical regulatory improvement actions, set targets, measured and American multinational technology company based on Amazon" from the country has jumped from
developments. verified progress, and shared expertise and best in Seattle, Washington, which focuses on 165,000 queries in May 2020 to 246,000 in the
practice, enabling a significant proportion of the UK e-commerce, cloud computing, digital streaming, outgoing April, indicating a high interest.
Over 90 organizations representing more than 48% textiles industry to reduce the carbon, water, and and artificial intelligence. Adviser to the Prime
of UK retail clothing sales made the voluntary SCAP textile waste impacts. Minister on Commerce, Textile, and Investment The big manufacturers, especially in the
Abdul Razzaq Dawood announced on 21 May 2021 export-oriented sectors such as textile, also seem to
that e-commerce giant Amazon had added Pakistan be excited. But as primarily B2B companies that
to its sellers' list. play on a corporate model, it remains to be seen
how much they are willing to open themselves up to
Mustaqim Textile bags IKEA's The inclusion of Pakistan in Amazon's list is an the wild west of the consumer market, where
margins can be thinner and demand much more
excellent opportunity for Pakistani youth, small and
medium enterprises, and entrepreneurs. Until
unpredictable.
'Affordable Sustainability' award recently, local entrepreneurs looking to sell their People are hopeful that the new development would
products internationally through online channels and
put Pakistan on the global e-commerce map,
earn a higher buck had to go through various
unofficial methods such as registering an LLC in the opening up a new era of business boom by
US (usually Delaware). This came with its own cost, connecting it across the world. Like other
IKEA has awarded Mustaqim Dyeing and Printing services. Founded in Sweden in 1943 by 17-year-old
Industries Private Limited the prestigious affordability Ingvar Kamprad, IKEA has been the world's largest usually upwards of $300 for incorporation, by no international companies and brands, Amazon is a
sustainability award. By transforming recycle plastic furniture retailer since 2008. The brand used by the means spare change for an average Pakistani, plus highly consumer-centric marketplace where
bottles into sheets and covers, Mustaqim has group is an acronym that consists of the founder's setting bank accounts. For Europe, that cost can go consumer reviews are taken very seriously.
decreased CO2 emission and saved thousands of initials (Ingvar Kamprad), and those of Elmtaryd, the more than $2,000. Therefore, Pakistan entrepreneurs will have to be
barrels of oil while still reducing the cost, said IKEA family farm where he was born, and the nearby very careful if they desire to benefit from this
during the award ceremony. village Agunnaryd (his hometown in Smaland, Often, one needed some connection abroad — a opportunity.
southern Sweden). brother in the US or an old friend — to manage
some of this nitty-gritty specific to the geography Pakistan's e-commerce market has grown
IKEA is a Swedish multinational conglomerate that Winning such a prestigious award is an outstanding
designs and sells ready-to-assemble furniture, achievement for Pakistan's textile industry. Mustaqim they were trying to sell in. However, with Pakistan's dramatically over the last year. It is estimated to have
kitchen appliances, and home accessories, among Pakistan is the only textile company globally, getting addition to Amazon's list of seller countries, it's this expanded by 35 percent in this quarter of the current
other valuable goods and occasionally home barrier that has been put down. With the promise of fiscal to Rs 96 billion from Rs 71 billion a year ago.
this award from IKEA for this particular category. making it big by tapping on the opportunities The Government is planning to involve our SMEs to
abroad, the quintessential Pakistani dream, join this gateway with the best quality products of
hundreds of thousands of people are looking for international standards.

April/May 2021 April/May 2021